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Customer Engagement Manager - Diabetes (Product Marketing)

City of Taguig, Philippines Permanent Date posted 11/07/2024
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Job title: Customer Engagement Manager (Philippines)

About the job

Strategic context:

The role is expected to contribute to the activation and amplification of the MCO franchise/ category/ brand strategy to deliver growth within a local market. 

  • Leverages some/many aspects of the Winning Way of Marketing and supports the delivery of insightful ‘go-to-market’ execution aligned to global and MCO strategy.
  • Collaborates cross-functionally and with agency partners to deliver impactful execution, aligned to global/MCO strategy.
  • Contributes to a deep understanding of HCPs and patients along the experience journey and supports the amplification of relevant omni channel assets to deliver memorable ‘go-to-market’ execution locally.

Main responsibilities:

  • Closely coordinate and work with MCO marketing to define brand strategies communications plans
  • Achieve sales & profit objectives for assigned brands.
  • Activate MCO strategies at country level based on local needs and dynamics.
  • Localize relevant materials making sure they adhere to country regulations 
  • Foster a performance and purpose-driven culture, with greater impact for Patients and HCPs
  • Collaborate with the sales team to develop and execute effectively the marketing plans.
  • Collaborate proactively and transparently with all internal stakeholders (Medical Affairs, Strategic Development, Training, Events Management, EBI, Legal, Regulatory, etc.)
  • Implement a holistic strategic customer engagement plan aligned with MCO with the adequate multichannel-engagement strategy.
  • Demonstrate a thorough understanding of the marketplace and ensure that all relevant staff is made aware of any changes which may impact on the business.
  • Attend to administrative matters in an accurate, timely and audit-compliant manner.
  • Create a culture that fosters effective communication within and across teams, divisions, departments. Ensure a trusting environment with effective ways of working (focus, speed, quality), encouraging everyone to speak up, challenge the status quo and have a winning mindset
  • Understand and adhere to companies’ procedures and policies by self and team members.
  • Ensure all marketing activities comply with relevant Acts, Regulations, Pharma code of conduct and ethical standards.
  • Work with the training department to come up with the right learning and development strategy based on the business needs.

About you

Skills and Competencies:

  • Brand Management
  • Market Planning, Insighting, Analysis
  • Interpersonal and Communication Skills
  • Results Orientation.
  • Accountability.
  • Analytical Thinking.
  • Business Acumen.
  • Planning and organizing.
  • Strategic Focus.
  • Living the Company Spirit.
  • Collaborate Transversally.
  • Commit to Customer.
  • Act for Change.
  • Integrity/ Compliance.
  • Entrepreneurial Spirit

Work Experience:

  • University - Bachelor of Science or related fields is preferable.
  • Business graduate (Bachelor of Commerce, Business Administration) is acceptable with successful experience in the industry
  • Minimum 5 years of successful experience in marketing/brand management
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