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Digital Manager

Virginia, Australia
Macquarie Park, Australia
Permanent Date posted 11/07/2024
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Digital Manager

  • Location: Brisbane or Sydney


About the job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As a Digital Manager within our Brand & Innovation team, you’ll be instrumental in deepening consumer connections and boosting engagement.  Your primary focus will be on devising and implementing digital marketing strategies across paid, owned, and earned media to enhance brand visibility, interactions and ultimately, sales! With diverse expertise across a wide remit of Search, SEO, Social Media, Email Marketing, Content, and Websites, you’ll drive our online presence and audience engagement.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

  • Digital experience planning: collaborate with internal teams and agency partners to co-create the digital experience strategy aligned with our brands’ positioning, objectives and target audiences. Understand and leverage market trends, competitive landscape, and consumer insights to help create a consumer experience that resonates with our target audience

  • Digital media campaigns: work with the cross-functional teams to develop, execute, and optimise campaigns across various platforms, including but not limited to, search, SEO social media and email marketing

  • Digital content planning and production: Lead planning activity and produce high-quality, engaging, and informative content for various digital platforms using GenAI, including website, social media, blogs, emails, videos, and morethat deliver on brand messaging

  • Paid search: together with agency partners, you will develop and execute paid search campaigns across platforms such as Google Ads, and Social Media Ads. Monitor campaign performance, optimise keywords, ad copy, and targeting to maximise ROI

  • Social media: Lead the social media strategy, drive the creative concept ideation process, and create the annual content calendars aligned to the consumer experience planning activities. Monitor social media trends and insights to identify opportunities for growth and engagement. Monitor social media channels, perform community management activities to proactively engage with the online community to foster positive relationships

  • Email marketing | CRM: Manage all aspects of email marketing campaigns, including developing and executing email marketing strategies to engage our audience, nurture leads and promote products. Facilitate the creation of compelling, personalised email content to foster community growth

  • Analytics and reporting: Support the brand & innovation team with monitoring and analysis of all the digital marketing performance, highlighting key metrics and insights, and use data-driven insights to refine and optimise content strategies

  • Utilise work management tools to plan and deliver, and have your finger on the pulse with emerging digital trends

About you


Experience:

  • Proven experience in a well- rounded, digital marketing role with a focus on content creation, social media management, email marketing and SEO. Digital Media knowledge preferred

  • preferably in FMCG, Healthcare or Wellness industries

  • Digital Media Knowledge (preferred)

Soft and Technical Skills:

  • Must have proficiency in SEP tools (E.g Google Analytics, SEMrush, Mox) and email marketing platforms (E.g Mailchimp, HubSpot)

  • Exposure to content management systems (CMS), email marketing and social media management tools

  • Experienced in digital analytics and insights

  • Excellent interpersonal and communication skills for effective cross-functional collaboration

  • High level of a building rapport and trusted business partnerships internally, and externally

Qualifications:

  • Bachelors degree in Marketing, Communications, or a related field

Why choose us?

  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

  • Play an impactful part in creating best practices as we continue growing our internal Digital Team

  • Join a high performing, friendly and supportive team environment, where you can hone your digital skills

  • Multi-national organisation of globally loved Consumer Healthcare brands, boasting a portfolio of local and global OTC and VMS (multivitamin and supplement) products

  • Beautiful Brisbane or Sydney based offices, where you will have the opportunity to visit our manufacturing facilities and see where all the magic comes to life!

  • Highly innovative, purpose driven organisation where we think outside the box

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Developing
our talent

We believe better is out there – and that extends to how we support people. Our People Strategy prioritizes inclusivity, transparency, and efficiency in talent development. It’s allowed us to chart personalized plans to keep employees and managers on the same page when it comes to training and succession planning. From upskilling to mentorship, we prepare our teams with the resources they need to pursue progress.

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