General Medicines
Wo Ideen und Wissenschaft die Gesundheit von morgen gestalten.

Job Title: Media Content Creator (Brand & Media Storyteller)

Location: Morristown, NJ

About the Job

Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.

The AI-Driven Customer Engagement (AICE) team is transforming how Sanofi goes to market—redefining what modern marketing looks like. By blending human insight with AI, automation, and data, AICE is building a more intelligent, personalized, and efficient engagement model that accelerates impact across brands and markets.

The Associate Director, Media Content Creation is responsible for developing, adapting, and operationalizing media-first promotional content across paid digital channels. This includes both short-form assets (display, banners, social units, video cut-downs) and long-form, high-value content such as articles, educational videos, and platform-native content developed in partnership with HCP media publishers.

This is a hands-on, execution-focused role that operates without traditional agency support. The role translates global brand strategy and approved claims into high-quality, compliant content designed explicitly for digital media activation across local markets.

You will work closely with the Market Integration Partner, Studio content talent, and local market teams to ensure content is accurate, compliant, culturally relevant, and optimized for media performance. Success in this role requires strong copywriting and content development skills, deep familiarity with pharmaceutical promotional standards, and the ability to balance creativity with precision and compliance in a fast-moving environment.

Join Sanofi’s AICE team and help reimagine how we engage healthcare professionals through data, intelligence, and automation. In this role, you’ll directly shape how media content is created, scaled, and activated globally—contributing to a faster, smarter, and more AI-enabled marketing model that drives measurable impact.

About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities

Content Development & Adaptation

• Develop, adapt, and finalize media-first promotional content across paid digital channels, including display, social, video, HCP platforms, publisher partnerships, and long-form editorial content.

• Create high-impact promotional assets (banners, social units, article adaptations, long-form HCP content, educational videos) aligned to approved messaging, claims, and brand strategy.

• Translate global strategy and claims into concise, compelling, and compliant promotional content tailored to HCP audiences across markets.

• Collaborate closely with Studio designers, writers, and media partners to ensure channel-fit content, optimizing copy length, visual execution, and platform requirements.

• Ensure all assets reflect approved claims, accurate scientific data, and brand tone while aligning with local cultural and regulatory nuances.

Market Collaboration & Execution

• Partner with the Market Integration Partner and local market teams to ensure content aligns with local regulatory requirements, media plans, and platform specifications.

• Serve as the primary point of contact for markets on content localization, versioning, media adaptations, and compliance alignment.

• Coordinate end-to-end delivery of promotional assets, ensuring correct formatting, timely handoffs to media agencies, and on-time deployment.

• Capture in-market feedback and performance insights to support ongoing optimization of non-personalized promotional (NPP) content.

Compliance & MLR Readiness

• Prepare and submit all promotional assets for MLR review, ensuring strict adherence to local regulations and internal standards.

• Partner with MLR reviewers to address questions and revisions efficiently, maintaining accuracy across claims, references, annotations, and visual executions.

• Ensure all assets—including derivatives and localized versions—are fully traceable, audit-ready, and properly documented in systems such as Veeva PromoMats.

• Maintain consistent documentation and version control across markets and media formats.

Operational Support & Continuous Improvement

• Manage the full content lifecycle from creation through approval, localization, tagging, archiving, and reuse.

• Ensure structured metadata and proper tagging to support media activation, version control, and content reuse.

• Support reporting and tracking across content timelines, approvals, and deployments to provide transparency for Studio, media, and market teams.

• Identify opportunities to standardize templates, streamline workflows, and improve efficiency, including leveraging automation and modular content approaches.

• Contribute to playbooks, best practices, and shared standards that elevate quality, consistency, and scalability of media content across AICE.

About You

Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

• 4+ years of experience in pharmaceutical promotional content development.

• Strong copywriting and editorial skills, with a proven ability to translate scientific and medical information into clear, engaging promotional content.

• Deep understanding of pharmaceutical MLR processes and regulatory compliance standards.

• Experience working with Veeva PromoMats or similar content management and approval systems.

• Strong project management skills with the ability to manage multiple workstreams simultaneously.

• Excellent collaboration and communication skills across creative, regulatory, media, and market teams.

• Fluency in English required; proficiency in French is a plus.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.

Pursue Progress. Discovery Extraordinary.

Werde Teil von Sanofi und starte mit uns in eine neue Ära der Wissenschaft – wo dein persönliches Wachstum genauso wegweisend ist wie unsere Arbeit. Wir investieren in dich, damit du weiterkommst, schneller denkst und Dinge möglich machst, die vorher undenkbar waren. Du wirst Grenzen verschieben, Gewohntes hinterfragen und smarte Lösungen entwickeln, die direkt bei den Menschen ankommen, für die wir da sind. Bereit, die Wunder der Wissenschaft zu jagen und Leben zu verbessern? Dann lass uns gemeinsam Großes bewegen – und das Außergewöhnliche entdecken.

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