
General Medicines
Where bold ideas and groundbreaking science shape
the future
of care
Global Brand Lead Tzield (HCP Activation – EI label)
Cambridge, Massachusetts Salary Range USD 228,750.00 - 330,416.66
At a glance
With us, you’ll break new ground across a growing and diverse portfolio – from established medicines that millions rely on to pioneering breakthroughs in immunology and chronic disease care. Imagine the scale: your work will help deliver treatments to people around the world who live with diabetes, cardiovascular disease, and complications arising from transplant.
Fueled by groundbreaking advances in technology, we are accelerating innovation and expanding access faster than ever. If you’re ready to push boundaries, embrace the power of AI and digital tools, and shape the future of healthcare, this is where your ambition meets impact.
Job Title: Global Brand Lead Tzield (HCP Activation – EI label)
Location: Morristown, NJ or Cambridge, MA
About You
Global Brand Lead Tzield (HCP Activation)
At Sanofi we are creating a new paradigm in the world of Autoimmune Diabetes. Tzield - a first in class disease modification therapy can delay the onset of stage 3 - dependency on insulin. What does this mean? For the first time, people at risk of developing this devastating disease have hope – we can now give children and adolescents 1000 days, free from the burden of managing complex treatments, decisions, interventions…with just one course of Tzield. Time for our kids to just be kids. Our ambition is to improve thousands of lives impacted by Autoimmune Diabetes – in this team we will fostering a culture of innovation, patient-centricity, and disruptive thinking.
We are a global company where employees have a purpose and passion to work closely with partners, people and patients. We have now a long-term commitment to Autoimmune Diabetes and we intend to continue to deliver ground breaking innovations in this space.
Global Brand Lead Tzield (HCP Activation) - Who You Are
As the Global Brand Lead Tzield, you are an highly experienced and successful Marketeer who has gained experiences in creating paradigm changes with best in class marketing. You have a strong understanding of the health system including value and access, clinical and patient advocacy. You are passionate about building brands, creating compelling campaigns and calls to action. You have a passion for insights, a curiosity to understand the HCP and the patient journey. You have moved past traditional pharma marketing and have embraced new, innovative, disruptive techniques to create change in new therapy areas
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue Progress to make a real impact on millions of patients around the world.
The Role
This role reports into the Global Head of Autoimmune Diabetes. You will be leading HCP activation strategy, for a first-in-class, monoclonal antibody specialty disease launch, working in conjunction with countries. The HCP activation strategy is critical to the success of the overall brand. Building on an early phase campaign, you will set the standard of what good looks like across all markets.
Main Responsibilities:
- Co-creates and executes the Global Tzield Integrated Growth plan (IGP) - HCP activation strategy: Working with country and cross functional colleagues, to co-create a best in class HCP activation strategy with corresponding materials and innovative approaches
- Transforms the US campaign to an award-winning global campaign, refines the positioning ensuring high relevance and high impact for all wave 1 countries
- Understands what it will take to move the needle, develops – Heavy emphasis on creating content based on HCP persona’s.
- Responsible for bringing the best out of partner agencies – leads hiring of the right agencies to develop best in class materials
- Owner of the Content strategy: Articulation and activation of the HCP touchpoint journey based on persona, modular content and omnichannel approach
- Defines KPI’s and metrics to measure success
- Creates ‘intensity’ around customer insights: Responsible for the development and delivery of key insights plan for HCP’s with other team members
- Brings to the forefront the right discussions and creates alignment: using newly formed Global Brand Team/Global Leadership forums – shapes key strategic questions, develops country alignment.
Travel Expectations: Up to 25%
About You
Basic Requirements:
- Bachelor’s Degree
- 10+ years across critical functions including Market Access, HEOR, Medical, External Affairs or similar relevant experience
- The ability to collaborate with a range of different functions to achieve outcomes
- Demonstration of previous complex project management
- Experience of external / customer interactions
- Robust experience with contributing to Global/country Brand plan
- Strong PMO skills with the ability to lead, simplify and move at pace, large complex programs
- Preferred Requirements
- Successful global launch experience Specialty / Rare disease/ Type 1 Diabetes
- Delivered launches in new green field therapy areas
- Strong Medical acumen is a desired
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
Pursue Progress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Why work with us
- Do the never done before. We push the boundaries of what’s possible: expanding access, accelerating innovation, and finding new ways to improve everyday health for millions.
- Drive the transformation. We’re leading the shift to AI-powered healthcare, using digital tools to reinvent how medicines are developed, manufactured, and delivered worldwide.
- Deliver at scale. Our reach is unmatched—we bring trusted treatments to millions worldwide, ensuring broad access and real-world impact at every stage of care.
- Make an impact that matters. From tackling global health challenges to advancing sustainable, inclusive healthcare, everything we do is driven by purpose.
Who ignites your potential?
For Sam, it was her mom—teaching her to listen, push boundaries, and put patients first. At Sanofi, we know your inspiration drives your impact. Bring your passion, and together, we’ll chase the miracles of science.

"Each disease, each country, each person brings opportunities that challenge us to push the boundaries, to think of better ways to look at healthcare and pioneer new possibilities."

Olivier Charmeil
Executive Vice President, General Medicines
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