General Medicines
Where bold ideas and groundbreaking science shape
the future
of care

• Hiring Manager: Cardiovascular Brand Lead

• Location: Seoul HQ

• 40% Remote working

• Job type: Permanent

About the job

Main responsibilities:

This position is responsible for Plavix in Cardiovascular Marketing in Korea through strategic planning and effective marketing mix with optimization of profit.

• Work in conjunction with the CV Brand Lead to support the content strategy plan.

• Support the development of the Country Activation and brand plans for the portfolio into MCO activation and GTM strategies.

• Assist with building customer engagement plans aligned to MCO activation plans and GTM strategies.

• Utilisation and adaption of global content to ensure personalized customer interactions and maximise the customer strategy. 

• Assist in mapping the customer journey, identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives.

• Support the local development, planning and execution of impactful commercial tactics aligned to brand strategies.

• As required, assist to adapt content in respect of regulatory frame and in coordination with partner functions.

• Leverage data to develop a deep understanding of customer preferences to tailor the experience and impact. 

• Test hypothesis to gain local insights to help inform MCO and Brand strategy, utilising data and your understanding of local market trends and the competitive landscape.

• Foster effective communication across divisions and departments.

• Track customer engagement performance KPIs and engagement.

• Work in close collaboration with the sales team to optimise the customer journey.

• Achieve targets for sales and profit contribution for brand.

• Contribute to monthly demand review with GTMC and Supply Chain.

• Contribute to all required MCO and global reporting for our brands.

About you

• Experience: Pharmaceutical industry experience more than 5 years/ Marketing experience more than 2 years is preferred/ High understand level of cardiology and neurology market is preferred

• Soft skills: Proactive & positive mind, Business and financial acumen, Enjoy the new challenge, Entrepreneurship for brands, Excellent communication, advanced presentation and interpersonal skills, Proven team player with ability to navigate cross functionally, Agility in response to changing situations,

• Technical skills: Understanding of Sales and Marketing operating model, Go to Market (GTM) transformation, Strong experience in developing and executing customer strategy, Ability to make data-driven decisions based on patient/HCP needs

• Education: Above university graduated, Marketing or Pharmacy (Pharmacology) is preferred

• Languages: Excellent written and verbal communication skills in both English, should be able to properly communicate with global team, and Korean