General Medicines
Where bold ideas and groundbreaking science shape
the future
of care

The brand owner of Plozasiran in hyperlypidemia area. Commercialisation and maximize the business opportunities in China with the alliance supporting.

Responsibilities:

Brand and Portfolio Strategy

• Build effective brand/portfolio strategy with deep understanding on clinical consideration and practices.
• Identifies opportunities, develops & implements services around brands that maximize overall value for stakeholders.
• Shapes the external environment to maximize brand potential through influence on all customers, segments, and stakeholders.
• Identifies and ensures robust market access strategies with innovation solutions.
• Develop effective supply strategies with global team

Builds on patient/customer insight to lead innovation.

• Generate insights and implications from market, to meeting patient and customer needs and outcomes.
• Develops a deep understanding of the TA and translates this into business plans.
• Fosters solution-oriented innovation in own team and ensures implementation.
• Prepares product messages and customer solutions that address the needs of specific customer segments and decision makers.

Launch Excellence

·         Leading launch excellence for Plozasiran, incl. definition of the critical success factors, pre- and post- launch KPIs to ensure timely and successful preparation and execution of the launch plan

·        Leading the development of comprehensive business cases for the brand

·         Collaborating with cross-functional teams to ensure deep understanding of launch plan, brand strategy and best industry practices through leadership

·         Mapping and tracking core activities across all functional teams (Medical/Commercial/Public affairs/Market access)

·         Developing risk mitigation plans and ensuring appropriate risk management to address issues that may impact the launch timeline or deliverables

·         Developing internal launch communication plan

Marketing Execution

·         Engagement of key opinion leaders from research to launch to be the advocate.

·         Leads development and delivery of key campaign materials from insights to review, production and implementation to stakeholders.

·         Leads development and delivery of materials to support Market Access/Managed Markets

·         Leads brand finance and budgeting practices (P & L) and appropriate management of resources.

·         Drives consistent execution of product strategy throughout Marketing, Sales, Market Access, Medical using appropriate key performance indicators.

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

·       Minimum Bachelor’s degree, MBA is preferred

·       Medical or pharmacy education background will be an advantage.

Experience & knowledge:

• About 10 years working experience in pharma industry.
• Successful launch experience and/or solid marketing experience
• Brand management experience in Cardiometabolic therapeutic area and chronic disease area will be valued.
• Proven performance in driving growth and market impact in China healthcare ecosystem.
• Proven track record to interpret market trends/insights into effective brand strategy design & landing
• People management experience preferred.

Skills:

• Strategic & analytical thinking and capabilities
• Leadership skills – team leadership & organizational leadership
• Stakeholder Influencing & engagement skills with both Internal cross-function/global teams and external KOLs
• Innovation thinking to drive growth

Traits:

• Learning Agility
• Resilience and Strong Drive - to overcome challenges and pursue results
• Being Bold - take thoughtful risks, seize opportunities and think beyond
• Prioritizing & Moving with Urgency under stretching launch timelines

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