Marketing Manager
Shanghai, China Fixed Term Posted on Mar. 31, 2025 Closing on Apr. 30, 2025Key Responsibility
Define organic and non-organic growth opportunities.
Formulate strategic roadmap and identify high growth opportunities of brand. Design innovative and strategic program to realize business impact
Consistently delivers integrated plans grounded in insight and is successful in developing optimal plans to un-lock growth.
Supports the cross functional team to scenario plan and to evaluate different opportunities and risks. Quantifies any consequence on the forecast and integrated brand strategy.
Champions local insight to gain a deep understanding of customers along the experience journey
Prioritize target customer segments through meaningful and actionable segmentation to influence behaviour change for growth.
Provide deep analysis of business insight based on internal sales data, external reference data and marketing research report
Create an integrated and engaging omnichannel strategy with an optimum media/channel mix (on and off-line) that delivers the required behaviour change and brand growth
i. Develop creative ideas, compelling brand assets and content for target segments/ personas to drive behaviour change and brand growth
ii. Build and leveraging strong agency partnerships; inspiring and motivating our partners to deliver outstanding work which meets agreed growth metrics
iii. Ability to communicate and collaborate well with FF team to articulate on the rational and value of different customer engagement platforms and ensure high quality field execution and tracking
iv. Leverage multiple data sources and real time analytics to continuously evaluate and optimize the performance of brand campaigns, ideas, assets and content against agreed metrics
Job Qualifications
Working Experience:At least 5 years of product management experience, multinational pharmaceutical companies is preferred
Transversal Skills：Excellent communication and interpersonal skills
Functional Skills:Championing People，Growth Mindset，Obsessive Execution
Educational background:Bachelor degree or above (major in medicine, public health or marketing is preferred)
Language requirements:Proficiency in English and fluent Mandarin
Pursue progress. Discover extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Sanofi careers in China
From research and engineering to sales, we're all working toward the same ambitious goal – halving the time from discovery to therapy. Our people develop incredible careers, alongside 40 new innovative drugs and vaccines for China. We also support the national health department in preparing for China 2030. It's how we've become a China Top Employer and have continued to grow since opening our first China site in 1982.
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