CHC Shopper Activator - Greece

CHC Shopper Activator

Location: Athens, Greece

About the Job

Join the #3 globally in Consumer Healthcare • We operate through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu. • We provide over the counter healthcare solutions in over 150 countries • We have 12 major CHC manufacturing sites globally. • Our people work in more than 40 countries around the world. • We have nearly 10 000 employees globally who work together to serve healthier, fuller lives.

LOOKING FOR A CHALLENGE ?

Within Consumer Healthcare, we have the ambition to Grow and Perform even stronger and faster, ahead of the Market. That’s why we are looking for talents that will help us shape the future of CHC with skills and behaviors specific to the FMCH market. People who: • Like agility and new ways of working • Value operational autonomy and speed decision-making • Are passionate about data and digital transformation • Are consumer-obsessed and want to make a difference • Have an entrepreneurial spirit.

Your Purpose

• Bring the voice of the shopper into the category growth teams, ensure winning strategies across multiple channels
• Master the shopper profiles and behaviors
• Own and lead shopper strategy definition and execution across the countryin order to deliver winning Brand / Category Strategies at the POS (Online/Offline) based on shopper insights
• Lead our customers with the appropriate guidance to suit shoppers’ desires and needs in our different categories
• Be an active ambassador of Category, Shopper & future retail environment focused thinking 
• Be an active link between the brand marketing strategy and the customer needs to deliver a strong trade proposition 

Are you ready to chase the miracles of science to improve people’s health?

✏️ What you'll do

People Management Mindset 

• Develop and foster a culture of "can do” 
• Drive ownership and responsibility  
• Encourage cross functional collaboration 
• Drive a category, shopper and future retail environment mindset out across the organization   
• Drive local shopper capability building 
• Drive the change for external focus and customer centricity 

Shopper profiling

• Master shopper insights and own the shopper profiles (where they buy, how they shop, how they buy, what they buy) for the assigned categories/brands 
• Segment and target “priority” shopper profiles  
• Map purchasing drivers and barriers to be removed to maximize growth   
• Understanding of customer and trade business dynamics and needs 

Shopper planning and execution

• Define shopper strategies coherent with the brand positioning, able to conquer the targeted shopper profiles by maximizing the purchasing drivers and driving impact in-store 
• Define winning initiatives to win in store and drive sell-out in execution including: 
• Pricing
• Visibility 
• In store advertising 
• Claims 
• Sampling 
• Driving disruptive sell-out mechanics to beat competition  
• Provide the customer teams with Action plan based on shopper research to turn those into actionable insights to enable the sales organization to have a richer dialogue with customers  
• Develop future focused category growth vision to ensure Sanofi is a market leader in must win sub-category and shopper understanding reinforcing external relationships 
• Develop and deliver annual shopper plan by channel 
• Based on shopper and channel data and in alignment with category and channel requirements 
• Ensure ROI effectiveness and Boost strategy alignment 
• Inputs to frame the “must stock list” based on shopper and consumer data and strategy 
• “Distribution” opportunities and action plans to close gaps 
• Stock 
• On-Shelf 
• Sell-out  
• Category merchandising guidance in close cooperation with Customer Lead organization 
• MSL on shelf-Perfect store 
• Ensures execution of sustainable POSM initiative and track KPIs accordingly 
• Collaborate with Customer teams to define/deliver the supporting tools for engaging pharmacists and maximize support and recommendations when a growth driver 
• Own the financials, sizing the BTL investments and respecting the budget while executing whilst assessing ROI on activities 
• Monitor & drive the monthly, quarterly, and annual achievement of strategic objectives 

Key working relationships

• Category Growth Lead
• Customer Lead
• Growth Performance Lead
• Brand leads
• CMI
• Innovation
• HCP leads
• Consumer team
• Finance, ITS, Legal, Scientific affairs (Medical and Regulatory), Supply, Procurement

About You

Education

• Business or scientific background, Bachelor degree 

Required knowledge and/or experience

• Previous experience in Shopper Marketing  
• Current or previous experience in Consumer Healthcare or FMCG companies  
• Executional excellence and leadership 
• Strategic, integrative and analytical thinking 
• Autonomy and ability to balance long-term strategic priorities with short-term business needs  
• Creativity and problem-solving  
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners 
• Flexibility to adapt to constantly changing business environment 
• Digitally Savvy 
• Adaptable to a fast-paced, high-growth, changing environment  
• Strong business & financial acumen 
• Externally focused and customer orientated  
• Shopper marketing or trade marketing experience 

Language skills

• Excellent communication and presentation skills (both written and spoken) in Greek + English. 

Why Join Us?

• Immersion in the CHC environment and opportunity to work with a great team with diverse and highly advanced skill sets.
• A real & concrete career path at Local, Regional or Global level with P&L management & People management role opportunities

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!