Allegra Zone Brand Lead - AMET Zone

CONSUMER HEALTHCARE GLOBAL BUSINESS UNIT (CHC GBU)

Job Title:                        AMET Allegra Zone Brand Lead

Reports to:                    International Allegra Zone Brand Lead

Location:                        Egypt

Job Purpose

Strategic brand lead and key AMET responsible for assigned portfolio to build loved, purposeful and consumer centric brands and deliver market share and financial targets. Owns and drives end-to-end marketing agenda for their portfolio from strategy to execution including brand building, consumer understanding & insights, market analytics, innovation, integrated consumer / HCP communication and KPI tracking to drive in year growth and future growth opportunities.

Key Accountabilities

• Brand plan & strategy: Lead, deploy, embed consumer centred, data backed ‘one’ zone strategic plan working with cross functional teams, aligned with global strategy where applicable
• Brand building: Develop brand fundamentals (Brand Pulse) for local brands / input or deploy in a consistent way for global brands to ensure we build strong, loved and enduring brands
• Leadership: Lead, coach and inspire brand activators, agency partners & cross functional teams to ensure excellence in 360 execution and elevate marketing capabilities; Be the voice of the brand to inspire wider cross functional team across AMET; Represent zone with regional / global /external stakeholders
• Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. Integrate these into business strategy by identifying strategic & tactical growth opportunities. Bring the consumer ‘inside Sanofi building’ and champion their needs and how our brands can best serve them
• Innovation: Lead product renovation/innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams
• Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels; experiment and stay on top of latest trends like AI or gaming
• Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables
• Performance focus: Drive results focus, build monthly cadence for team to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast

About you 

Core competencies

• Consumer 1st mindset & approach
• Leader with ability to coach, motivate and influence teams who may not be direct reports
• Strategic brand builder
• Data user, believer in forward looking analytics, performance driven
• Innovative, open and curious to continuously learn & improve
• Ability to balance long-term strategic priorities with short-term business needs
• Strong communicator and storyteller
• Business focused and relish problem-solving
• Agile mindset, flexibility to adapt to constantly changing business needs and environment

Experience

• Senior (>10 years work experience) marketing professional w/ background in consumer goods and/or consumer healthcare
• Previous management experience of multiple direct/indirect reports
• Proven success in growing brands / categories
• Financial and P&L acumen
• A Sales or Trade Marketing experience is a plus
• Proficient ability to read and interpret market data (IMS, Nielsen, Euromonitor)