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Job title: Brand Lead RSV MCO LATAM

• Location: Ciudad de México, o Buenos Aires, Argentina
• Job type: Permanent

About the job

We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. 

The Brand Lead holds a pivotal position in orchestrating a dynamic and cohesive brand strategy across one or multiple countries within the assigned geography to establish a strong market presence and driving growth. This role demands a broad perspective, deep understanding of diverse healthcare systems, and the agility to adapt strategies to suit various market needs and regulatory conditions. 

Main responsibilities:

• Strategic Brand Strategy: Leading IGP process with a glocal & transversal approach focusing specifically on meeting the needs of healthcare professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand’s value proposition is clearly communicated and understood
• Environmental and Competitive Analysis: Continuously monitor the healthcare environment and competitive landscape across different markets, adapting strategies to maintain competitive advantage and compliance with local regulations
• Segmentation and Targeting: Lead the segmentation of the market and identification of key targets, deploying tailored strategies and messages to engage each segment effectively, with a focus on maximizing impact and brand loyalty.
• Strategic Messaging and Levers: Craft compelling brand messages and identify key levers to influence target audiences, ensuring alignment with overall brand objectives and market opportunities.
• Synergies maximization: Proactively identify and activate opportunities of synergies across Latam markets connected to events, content, best practice sharing, etc.
• Action Plan Development and Execution: Develop and execute a detailed action plan that aligns with brand goals and key focus areas, ensuring resources are effectively allocated and timelines are met to achieve strategic objectives, working close to local teams seeking for agility and excellence in the execution of plans.
• Launch readiness: Lead and ensure end-to-end launch readiness by aligning cross-functional teams to deliver a seamless and impactful market entry. Drive strategic planning, market preparation, and operational execution to maximize business outcomes and market success.

About you

• Experience:
  • Extensive experience in brand management and launch readiness, with a proven track record in developing and executing successful brand strategies in the pharmaceutical industry, particularly in a multi-country role.
  • Demonstrated experience in crafting and implementing comprehensive omni-channel strategies, with a customer-facing approach, content & channel optimization and go-to-market exposure across LATAM.
• Soft skills:  
  • Analytical and Strategic Planning
  • Data-Driven Decision Making
  • Conceptual and Creative Thinking
  • Leadership and Communication
  • Adaptability and Problem-Solving
  • Ability and mindset to adapt to new ways of working such as Agile.
  • Understanding of Artificial Intelligence (AI) applications in marketing, such as customer data analysis, segmentation, personalization and automation.
• Technical skills:
  • Pharmaceutical Industry Understanding
  • Product Knowledge
  • Customer-Centric Mindset
• Education: Bachelor’s degree in marketing, Business Administration, or any related field. 
• Languages: Fluent in Spanish & English is a must.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

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