Asthma Marketing  Brand Manager

Therapeutic Area: Asthma

Job Summary

   - Responsible for developing and implementing marketing strategies to promote Dupixent

   - Oversee brand performance, market trends, and competitive landscape

Key Responsibilities

   - Develop brand marketing plans and strategies aligned with business objective

   - Create and execute strategies

   - Analyze market trends, customer insights and competitive activities to refine brand positioning and growth opportunities

   - Lead the development of marketing materials and campaigns(including digital)

   - Ensure brand consistency across all marketing channels

   - Track spending and ROI for all marketing activities

   - Establish clear KPIs and brand performance metrics to measure marketing effectiveness

   - Collaborate with cross-functional teams (sales, medical, CE, GTMC, R&D, regulatory, etc.)

Selling Points

１，Empowered Role in a Key Global Market (P3)
Japan is recognized as one of Sanofi’s top three key markets alongside the US and China. This means the role comes with a significant degree of autonomy and fewer restrictions on budget and investment. It offers a unique environment where you can boldly implement strategic marketing initiatives and drive impactful projects.

２，High-Growth Immunology Franchise with Broad Career Opportunities
Immunology is a core growth driver within Sanofi, attracting strong internal focus and investment. Joining this team provides access to diverse career opportunities and the chance to grow within a dynamic, fast-evolving therapeutic area.

３，Dupixent: A Proven Blockbuster with Expanding Potential
Now in its 8th year since launch, Dupixent has already achieved blockbuster status and continues to expand with new indications, including COPD as of March this year. This role offers the opportunity to contribute directly to the sustained growth of a product that is reshaping standards of care, ensuring long-term success in a rapidly growing market.