Brand Innovation Manager

Brand Innovation Manager

• Location:Tokyo

About the job

"Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands."

Main responsibilities:
The position is for a Brand Manager under the Allergy Team. This person will have two primary responsibilities:

1. Innovation Manager- This person will be the lead for all Innovation projects for Alesion and will be responsibilities for leading the NPD process by partnering effectively with key stakeholders like IPM, R&D, CMI, Science, Finance, Supply Chain, and others. This person needs to have strength in Concept Development (Ideation, concept writing), Business Plan Creation (Volume Forecasting, P&L drafting, Pricing set-up), Project Management (Scheduling, Managing different stakeholders), and Launch Plan Development.

2. Brand Manager for Allegra Fx Premium- Lead the achievement of business and financial KPIs of assigned brand by creating effective marketing activities.The projects can be a whole range of marketing activities: brand strategy development, digital advertising, influencer marketing, annual brand plan development, and management.It is expected to collaborate with, and potentially lead, multi functionals brand team consists of R&D, regulatory, medical, trade & shipper marketing, finance and so on.It is expected that his/her activities meet the brand strategy and achieve the annual budget (P&L) and mid-long term plan.

About you

Education background

• Bachelor Degree or above

Knowledge, experiences and skills required:

• Must have 5+ years experience in FMCG marketing
• Interested in science and has a genuine passion for helping people live healthier lives
• Must demonstrate strong strategic marketing skills, backed with not only data-driven thinking but also with deep understanding of consumer insights and strong creativity
• Must demonstrate a strong sense of responsibility and excellent project management skills to deliver projects on time with high quality
• Ability to lead cross-functional project teams and engage cross-functional peers, including regional/global members, to secure excitement and support
• Must have strong financial acumen- including  but not limited to Forecasting, Pricing set-up, developing PnL, and business plan creation
• Must have strong analytic thinking and must be able to extract key consumer insights and translate them into Innovation concepts
• Must demonstrate strong problem solving and PDCA skills; Agile and flexible
• Passionate about building one Team and developing people (people management experience preferred)
• Genuinely curious with a strong passion for learning
• Must have rich experience in media-led consumer marketing campaigns, especially strong in driving earned media and social, and also PR activities
• Must demonstrate strong external agency management skills

Language skills:

The ideal candidate for this position must be fluent in both English and Japanese, as they will be required to communicate effectively in a business setting in Japan and with regional stakeholders and participate in global business interactions. Additionally, this role will need excellent ability to communicate orally and in writing in both Japanese and English. Ability to draft legal documents in both Japanese and English strongly preferred.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.