Vaccines
Where
extraordinary minds
help protect  half a billion people

STRATEGIC CONTEXT

• Sanofi is a global leader in vaccines, with influenza vaccines playing a pivotal role in our portfolio. As the #1 influenza vaccine company worldwide, we continue to expand our market leadership and ensure broad access to flu vaccination.

• The flu vaccine business operates in a highly dynamic and competitive environment, requiring strong execution and cross-functional collaboration. This role focuses on implementing and optimizing brand strategy, ensuring effective customer & consumer engagement, and maximizing market impact through execution excellence.

KEY DIMENSIONS: SCOPE & SCALE

• Develop and executes local brand marketing strategies, ensuring alignment with local and regional business objectives.

• Manages customer engagement and omnichannel execution, driving impact across multiple stakeholders.

• Drives both HCP and consumer engagement, leveraging diverse communication channels to maximize effectiveness.

ROLE RESPONSIBILITIES

Marketing Strategy & Execution

• Execute and optimize brand strategy, ensuring alignment with local market needs.

• Deliver flu key priorities and financial targets, tracking commercial performance and execution effectiveness.

• Manage content development and digital marketing initiatives, ensuring message consistency and engagement impact.

• Support KOL and flu-related society engagement, enhancing brand credibility and advocacy efforts.
  

Customer Engagement (HCPs & Consumers)

• Drive engagement across both HCP and consumers, ensuring broad awareness and adoption.

• Utilize diverse channels, including digital and social media, to maximize outreach and effectiveness

• Ensure integrated communicatioin strategies that enhance brand presence across multiple touchpoints
  

Omnichannel Execution & Campaign

• Develop and implement integrated engagement plans, ensuring seamless alignment with commercial objectives.

• Execute omnichannel marketing initiatives, driving engagement and impact across stakeholders.

• Enhance execution excellence in commercial partnerships, collaborating with key internal and external teams.

• Ensure content and messaging consistency, leveraging digital tools to optimize engagement.

Market Intelligence & Competitive Analysis

• Monitor market trends, competitor activities, and customer insights to support data-driven decision-making.

• Analyze campaign performance and commercial effectiveness, adjusting execution strategies as needed.
  

Stakeholder & Cross-Functional Collaboration

• Work closely with commercial, medical, regulatory, and strategic partnership teams to ensure execution excellence.

• Collaborate with internal and external stakeholders, aligning local execution with MCO and global strategies.

• Support execution in a partnership-driven sales model, ensuring effective operations with sales and distribution partners

MAIN REQUIREMENTS 

• Minimum 5 years of experience in marketing & sales, preferably in vaccines or pharmaceuticals.

• Proven experience in HCP & consumer engagement, omnichannel execution, and multi-channel marketing.

• Strong analytical skills, with the ability to track and optimize marketing performance.

• Experience in managing content development and digital marketing initiatives.

• Ability to work effectively across cross-functional teams and commercial partnerships.

• Agile and results-driven, thriving in a fast-paced environment.

CRITICAL EXPERIENCES REQUIRED TO BE SUCCESSFUL IN THE ROLE

• Track record in executing brand marketing strategies within a competitive or complex market.

• Exposure to diverse sales channels and business models, with strong execution focus.

• Experience in stakeholder collaboration, ensuring seamless commercial alignment.

• Experience in both HCP and consumer engagement strategies.

• Fluency in English & Korean, with the ability to engage effectively in a global organization

OTHER INFORMATION

• Location : Positions located in South Korea

• Reporting manager : The head of Vaccine Korea