General Medicines
Where bold ideas and groundbreaking science shape
the future
of care
CV&T-Brand Manager-Plozasiran-Shanghai
At a glance
With us, you’ll break new ground across a growing and diverse portfolio – from established medicines that millions rely on to pioneering breakthroughs in immunology and chronic disease care. Imagine the scale: your work will help deliver treatments to people around the world who live with diabetes, cardiovascular disease, and complications arising from transplant.
Fueled by groundbreaking advances in technology, we are accelerating innovation and expanding access faster than ever. If you’re ready to push boundaries, embrace the power of AI and digital tools, and shape the future of healthcare, this is where your ambition meets impact.
Job Title: Brand Manager / Senior Brand Manager (BM/SBM) – Patient Activation, Redemplo
About the Role
We are looking for a BM / SBM to lead the patient activation program for Redemplo. This role sits within Central Marketing and is accountable for designing, launching, and optimizing initiatives that engage patients, drive activation, and deliver measurable business impact in a consumer-oriented environment.
Key Responsibilities
- Develop consumer-centric insights to identify patient journey barriers and opportunities for engagement
- Lead the design and execution of patient-facing programs across digital and omnichannel touchpoints
- Partner with cross-functional teams (Medical, Sales, Digital, OCE, Legal/Compliance, Agencies) to deliver integrated activation campaigns
- Manage agency and vendor relationships, budgets, and timelines
- Define KPIs, track performance, and translate results into actionable recommendations and optimization plans
- Ensure all activities comply with applicable regulatory, promotional, and ethical standards
- Champion a consumer mindset and customer-first approach within the team
Qualifications
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field
- 3+ years of experience in marketing, preferably in Central Marketing or brand management
- Proven experience in a consumer company or in a pharmaceutical company with consumer-oriented products (e.g., GLP-1 related products, inclisiran, OTC, omega-3/fish oil, or similar)
- Strong understanding of patient/consumer engagement, digital marketing, and omnichannel activation
- Demonstrated ability to manage cross-functional projects and multiple stakeholders
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills in English; proficiency in Chinese is an asset
- Ability to work in a fast-paced, dynamic environment
Pursue Progress. Discover Extraordinary.
Join Sanofi and step into a new era of science - where your growth can be just as transformative as the work we do. We invest in you to reach further, think faster, and do what’s never-been-done-before. You’ll help push boundaries, challenge convention, and build smarter solutions that reach the communities we serve. Ready to chase the miracles of science and improve people’s lives? Let’s Pursue Progress and Discover Extraordinary – together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law.
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Why work with us
- Do the never done before. We push the boundaries of what’s possible: expanding access, accelerating innovation, and finding new ways to improve everyday health for millions.
- Drive the transformation. We’re leading the shift to AI-powered healthcare, using digital tools to reinvent how medicines are developed, manufactured, and delivered worldwide.
- Deliver at scale. Our reach is unmatched—we bring trusted treatments to millions worldwide, ensuring broad access and real-world impact at every stage of care.
- Make an impact that matters. From tackling global health challenges to advancing sustainable, inclusive healthcare, everything we do is driven by purpose.
Who ignites your potential?
For Sam, it was her mom—teaching her to listen, push boundaries, and put patients first. At Sanofi, we know your inspiration drives your impact. Bring your passion, and together, we’ll chase the miracles of science.
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