General Medicines
Where bold ideas and groundbreaking science shape
the future
of care

KEY ACCOUNTABILITIES:

Planning and executing the marketing strategy of Glargine products in China:

• Developing the brand strategy and campaigns, and creating tactical plans for Glargine
• Working with cross-function teams such as medical, market access, field teams to ensure the seamless execution of the brand strategy
• Defining messages, targets, incentive, call flow, materials to support fieldforce effective detailing of the product
• Producing ideas for promotional events or activities and organizing them efficiently with maximized impact

Brand Performance

• Analyzing qualitative and quantitative market data to generate a deeper understanding of the customer's needs, brand and disease issues, and market potential, including proactive identification of opportunities and gaps to refine strategies
• Defining and delivering on targets
• Managing budget definition and appropriate phasing
• Reporting to senior leadership at local and global level on progresses through formal dashboard tracking and effective presentations

Leading teams

• Leading a brand team and a large cross functional team
• Ensuring cross functional alignment with a broad cast of internal and external stakeholders

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

• Minimum Bachelor’s degree
• Medical or pharmacy education background preferred; MBA /post graduation (e.g., master, PHD) qualification will be an advantage

Experience & knowledge:

• Post-B.A/master. with 10 years working experience, OR post-MBA/PHD with 7 years working experience about brand management with operational marketing experience, preferably national marketing
• Strong execution track record of success across field and marketing in the pharmaceutical industry
• Diabetes experience will be highly valued

Core competencies:

• Strong case experience in pharmaceuticals
• Knowledge of the Diabetes market required
• Experience with building forecast models, valuations, powerpoint presentations (senior management level presentations)
• Strong communication skills to effectively present to senior management in English and Chinese
• Demonstrates willingness and capability to cooperate with colleagues in various teams across the company
• Ability to articulate and convey clear strategies and to ensure timely and effective execution
• Agile thinking preferred
• Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers

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