Vaccines
Where
extraordinary minds
help protect half a billion people
Vx - Marketing Manager, Consumer Insights & Strategy - Beijing/Shanghai
Beijing, China
Who we are
Every day, 2.5 million Sanofi vaccine doses reach patients worldwide - powered by bold ideas, cutting-edge science, and passionate people like you. Across every stage — from discovery to delivery — Sanofians are shaping the future of vaccines. In global R&D hubs, exceptional offices, and state-of-the-art manufacturing sites, we’re reimagining what’s possible. But science alone isn’t enough — it’s the extraordinary minds behind it that truly make the difference.
Job Summary:
We are seeking a strategic and insights-driven Consumer Insights & Strategy Development Manager to lead the exploration of consumer behavior, develop compelling brand concepts, and craft data-backed strategies that drive product and messaging innovation. You will play a pivotal role in shaping our brand’s positioning by uncovering deep consumer insights, translating them into actionable strategies, and ensuring alignment across product development and communication.
Key Responsibilities:
1.Consumer Insight & Research Development
·Lead qualitative and quantitative research initiatives to uncover consumer needs, behaviors, and market trends.
·Analyze data to identify key consumer pain points, motivations, and opportunities for brand growth.
·Collaborate with cross-functional teams (Marketing, Product, Sales) to integrate insights into business decisions.
2.Concept Development
·Translate consumer insights into innovative brand and product concepts that resonate with target audiences.
·Develop and test creative concepts, ensuring alignment with brand vision and market demand.
·Work closely with design and innovation teams to refine concepts for market readiness.
3.Consumer Strategy Development
·Define and refine consumer segmentation, targeting, and positioning strategies.
·Craft long-term and short-term consumer engagement strategies to enhance brand loyalty and market penetration.
·Monitor competitive landscape and industry trends to inform strategic adjustments.
4.Product & Brand Message House Development
·Develop a clear and compelling brand messaging framework that differentiates our products in the market.
·Ensure consistency in brand storytelling across all consumer touch points.
·Collaborate with creative and content teams to execute messaging that aligns with consumer insights.
Pursue Progress. Discover Extraordinary.
Join Sanofi and step into a new era of science - where your growth can be just as transformative as the work we do. We invest in you to reach further, think faster, and do what’s never-been-done-before. You’ll help push boundaries, challenge convention, and build smarter solutions that reach the communities we serve. Ready to chase the miracles of science and improve people’s lives? Let’s Pursue Progress and Discover Extraordinary – together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law.
Watch 'One day at Sanofi' and check out our Diversity Equity and Inclusion initiatives at sanofi.com
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Why work with us
- We’re problem-solvers and pioneers. United by the belief that everyone deserves a healthier future. We create best-in-class vaccines that prevent disease and protect lives.
- Innovation drives us. From AI and mRNA to next-gen science, we push the boundaries to deliver first- and best-in-class vaccines for infectious diseases worldwide.
- Growth happens here. With bold investments in R&D and world-class facilities, Sanofians across the entire vaccine lifecycle are shaping the future of global health.
- We do what’s right. Sustainability and DE&I drive our positive global impact—because the diverse communities Sanofians represent are the patients we serve.
What does it take to protect the world from disease?
For over a century, we’ve been pioneering breakthroughs that help protect millions from diseases like polio, influenza, RSV, and more. And we’re not stopping there.
Powered by groundbreaking technologies - mRNA platforms, recombinant proteins, and AI-driven insights - we’re pushing the boundaries of science.
"I’m immensely proud of the pace of our innovation – the urgency by which our teams are working to transform the practice of medicine."
Thomas Triomphe
Executive Vice President, Vaccines
Discover more
Sanofi’s mRNA Center of Excellence
Step into the future of healthcare with Sanofi’s mRNA Center of Excellence. Discover how a global team is transforming medicine with cutting-edge mRNA technology – and explore the skills, inspirations, and breakthroughs driving this revolution. Ready to shape the future?
About Sanofi Vaccines
Explore our commitment to protecting global health through the power of vaccines. We’re building healthier communities with innovative solutions that save millions of lives each year. Dive into the future of vaccines, discover the diseases we’re tackling, and learn why vaccination is critical at every stage of life.
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talent community
What could we achieve together? Every Sanofian works on projects that truly make a difference to people’s lives.
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