
General Medicines
Là où les idées audacieuses et la science de pointe
façonnent l’avenir des soins
Senior Analyst - HCP Campaign Operations
En bref
Avec nous, vous repousserez les limites à travers un portefeuille en pleine expansion et d’une grande diversité—des médicaments éprouvés dont dépendent des millions de personnes aux avancées révolutionnaires en immunologie et dans la prise en charge des maladies chroniques. Imaginez l’ampleur de votre impact : votre travail contribuera à offrir des traitements aux patients du monde entier atteints de diabète, de maladies cardiovasculaires et de complications liées à la transplantation.
Portés par des avancées technologiques de rupture, nous accélérons l’innovation et élargissons l’accès aux soins plus rapidement que jamais. Si vous êtes prêt à repousser les frontières, à exploiter la puissance de l’IA et des outils numériques, et à façonner l’avenir de la santé, c’est ici que votre ambition rencontre l’impact.
Job Title: Senior Analyst - HCP Campaign Operations
Location: Hyderabad
About the job
Strategic context:
Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.
The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.
Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready?
As Senior Analyst – HCP Campaign Operations, within our Hyderabad Hub, you'll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.
Main responsibilities:
Master available data to provide recommendations on metrics for campaign tracking at channel/content/customer levels
Identify underperforming channels or campaign elements and root causes
Coordinate with Campaign Specialist to leverage A/B testing to determine the most effective content for each channel
Review reports including predefined key performance indicators (KPIs) and analysis
Review standard templates for reporting, automating data extraction where possible to reduce manual effort
Guide in-depth analysis of channel-specific data and campaign flows
Identify trends within individual channels, such as best-performing times, audience segments, or content types
Highlight data insights like top-performing campaigns, areas for cost optimization, and engagement spikes
Segment reports by channel (email, social, in-store, paid media) and campaign types, so that business partners can easily review performance
Supervise data aggregation from all channels (e.g., website, CRM, social, paid media) into a unified report
Implement simple attribution models to show how different touchpoints contribute to overall conversions
Review data findings into digestible insights, clearly outlining what’s working and what needs adjustment
Run specific reports or pull targeted data for deep-dives into certain campaigns, audience segments, or geographic performance
Proactively suggest improvement measures to the current process
People: (1) Work with cross-functional Omnichannel teams to understand the requirement for their respective teams; (2) Maintain effective relationship with the stakeholders within the allocated GTMC pillar and cross-pillars – with an end objective to ensure adherence and effectiveness of customer-engagement strategy/plans; (3) Constantly assist project team for communication/trainings on methods/processes/tools/platforms (4) Partner with Manager/Leads for individual development plans; (5) Collaborate with cross-functional teams in GTMC to train for continuous improvement/digital transformation/agile mindset/thoughtful risk taking; (6) Provide proactive recommendations on operational excellence and play an active role to follow the best practices in relation to processes, communications, training management, documentation and technical requirements
Performance: (1) On-time tracking of effectiveness KPIs and report publishing; (2) Effectively communicate with field force/Omnichannel teams to constantly improve quality and productivity; (3) Recommend and implement tactical process improvements within the department and division-wide
Process: (1) Monitor compliance and take actions as required to ensure 100% compliance; (2) Collate and publish metrics & reports as per defined frequency; (3) Stay up to date on current industry trends and Omnichannel; (4) Maintain understanding of continuous improvement techniques, and agile methodology; (5) Contribute to overall quality enhancement; (6) Secure adherence to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards; (7) Leverage advanced training delivery tools and techniques for enhancing the effectiveness of customer experience
Stakeholder: (1) Work closely with GTMC/Omnichannel pillars (Global, Local, and Hub to deliver best-in-class capabilities
About you
Experience:
5-8 years of experience in campaign/content analytics, preferably SFMC
Desirable experience in pharmaceuticals / healthcare/ FMCG industry and scientific context mediation
1-2 years of experience in customer facing (CF)/field force, omnichannel marketing, digital marketing or related field is preferred
Soft skills:
Stakeholder management
Good written and verbal communication skills
Ability to work independently and within a team environment
Strong organizational and time management skills to effectively manage completing work activities
Technical skills:
Knowledge of key CF operations/channels/digital platforms (Veeva Vault/OneCRM/SFMC) is preferred; subject matter expertise in SFMC capabilities (i.e. Audience Studio, Datorama, Interaction Studio, Journey Builder)/SFMC Specialist Certification is a plus
Knowledge of HTML and CSS
SQL and data transformation is a plus
Knowledge of key project management tools (i.e. Jira, Trello); CRM tools (i.e. Veeva); Segment tool
Project management
Proficient in using various digital tools and Data & Analytics platforms for analyzing/creating reports (MS office tools, PowerBI, Adobe); experience working with Social Media Platforms is desirable
Education:
University degree level (Graduate degree, preferably in science)
Additionally, relevant advanced/postgraduate degree in life sciences/business analytics/management/pharmacy/similar discipline is desirable
Languages:
Excellent knowledge of English language (spoken and written)
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave
Collaborate on impactful campaigns with a team that values data-driven insights and innovative marketing strategies
Enhance your expertise with advanced tools like SFMC and benefit from ongoing professional development opportunities
PursueProgress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue Progress. And let’s discover Extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
Toujours Progresser. Découvrir l’Extraordinaire..
Le progrès ne se fait pas tout seul, ce sont les gens qui le construisent : des gens d'horizons différents, dans des lieux différents, dans des rôles différents, mais tous réunis par une même motivation : la volonté de rendre l’impossible possible. Et si vous rejoigniez cet élan ? Afin de poursuivre le changement, adopter de nouvelles idées et explorer toutes les opportunités que nous avons à offrir. Ensemble, continuons de progresser. Et partons à la découverte de l'extraordinaire.
Chez Sanofi, nous croyons en l’égalité des chances pour tout le monde, indépendamment de l’origine, de la couleur de peau, des croyances, du genre, de l'orientation sexuelle, de l'âge, de la citoyenneté, de l'état civil, du handicap ou de l’identité de genre.
Cette offre d’emploi est ouverte à toutes et tous, quel que soit le genre auquel s’identifie le candidat ou la candidate.
Regardez notre vidéo ALL IN et consultez nos actions en faveur de la diversité, de l'équité et de l'inclusion sur sanofi.com !
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Pourquoi nous rejoindre ?
- Faites ce qui n’a jamais été fait. Nous repoussons les limites du possible : élargir l’accès aux soins, accélérer l’innovation et trouver de nouvelles façons d’améliorer la santé au quotidien pour des millions de personnes.
- Conduisez la transformation. Nous sommes à l’avant-garde de la révolution des soins de santé pilotés par l’IA, en réinventant le développement, la fabrication et la distribution des médicaments à l’échelle mondiale grâce aux outils numériques.
- Agissez à grande échelle. Notre portée est inégalée—nous apportons des traitements de confiance à des millions de personnes dans le monde, garantissant un accès élargi et un impact réel à chaque étape du parcours de soins.
- Faites une différence qui compte. Qu’il s’agisse de relever les grands défis de santé mondiale ou de promouvoir des soins de santé durables et inclusifs, tout ce que nous faisons est guidé par un objectif clair.
Qui révèle votre potentiel ?
Pour Sam, c’était sa mère. Elle lui a appris à écouter, à repousser les limites et à toujours placer les patients au cœur de ses priorités. Chez Sanofi, nous savons que votre inspiration nourrit votre impact. Exprimez votre passion, et ensemble, poursuivons les miracles de la science.

"Chaque maladie, chaque pays, chaque patient représente une opportunité de repousser les frontières, d’imaginer de nouvelles approches des soins et d’ouvrir de nouvelles perspectives."

Olivier Charmeil
Vice-Président Exécutif, General Medicines
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