GTMC-OCE Business Lead, General Medicines-Shanghai

JOB PURPOSE: OCE Business Lead spearheads the development, deployment and continuous improvement of OC engagement strategy for assigned assets (ie. Brand, Franchise, etc.) towards HCPs, aimed at achieving brand-specific business and customer engagement objectives in line with country OCE strategic roadmap, evolving range of Sanofi digital platforms and dynamic external digital ecosystem. KEY ACCOUNTABILITIES: • Act as the primary OCE business lead, partnering with MD/FH/BUGM in all aspects related to OC customers engagement within the scope of assigned assets/TA • As OCE customer (HCP) engagement domain expert and process owner, OC customers/channels insights owner, and as member of xFunctional Brand Team: 1) Lead development, deployment and continuous improvement of OC engagement strategy, annual OC engagement and resources allocation plan for assigned assets (brands, franchise) 2) Support the xFunctional brand team in development and improvement of core customer engagement assets eg. content (as per content playlist logic, content development guidelines and E2E content development process) 3) Ensure full alignment with country OC strategic roadmap, evolving range of Sanofi digital platforms and dynamic external digital ecosystem • Jointly with I&A team and OCE Analytics Lead, ensure sufficient insights are available on target customers omnichannel behaviors, attitudes, preferences within in-scope TA • Ensure effective leverage OCE dashboards to challenge, monitor performance and propose actions to commercial teams to achieve BIC customer engagement while driving successful ops model transformation • Build up OC mindset and capabilities of commercial teams (marketing & sales) in collaboration with training teams and management • Best practice shaping and sharing across organization locally and globally while being an agent of change within the broader organization to drive OC transformation • Bridge wider experts and resources collaborating with functions across OCE, Commercial Excellence, Digital, other xFunctional teams REQUIREMENTS: Education and experience: • Bachelors from reputable University w/ MBA a plus • Experience in brand, customer and/or consumer marketing and/or sales is mandatory • Experience within Healthcare/Pharmaceutical/Biotech sales and marketing would be a great advantage • Solid understanding of omnichannel customers engagement cycle, processes, as well as related tools and platforms • Solid understanding of China digital ecosystem, its underlying historical background, fundamental legislative environment and resulting patterns of customers behaviors Core competencies: • Top-end strategic analysis and framing • Fast learner, growth mindset, constant lookout for improvement • Effective communication skills • Assertive & influence ability to lead diverse teams • Entrepreneurial mindset with resourceful, pragmatic, and value-add approach • Agile, Customer- and goal-oriented • Fluent both English and Chinese