Assistant Brand Manager, innovation

Assistant Brand Manager, innovation

• Location:Tokyo

About the job

"Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands."

Our Team: 

An assistant brand manager manages marketing activities of an assigned brand under supervision by a brand manager and a brand lead.  The projects can include a whole range of marketing activities or some parts of them: new product development, brand strategy development, promotion activities such as advertising development, annual brand plan development, and management.  The person is expected to collaborate with and potentially lead a functional brand team of R&D, regulatory, medical, trade & shipper marketing, finance, etc.   

Main responsibilities:

CORE BRAND/BUSINESS ACTIVITY:

Take responsibility for assigned projects:

• mid-long term brand visions, goals, objectives, and strategy.

• Annual budget – sales and profit.

• Brand activities internally and externally.

BRAND MANAGEMENT:

Take responsibility for assigned projects:

• Brand marketing plans to grow the business.    

• Sales results – drives a multi-function team.   

NPD (new product development):

Take responsibility for assigned projects:

• Product concepts - proposition and claims.

• NPD management -  scheduling, forecasting, internal approval, etc.  

• Package design.

• Consumer research to define the project direction.

Contribution to the team and division:

Take responsibility for assigned projects:

Team collaboration:

• Leadership on a brand team, including B&I marketing, B&I shopper marketing, IPD (Innovation Planning and Development), and others.

• Organization Process:

• Lead and facilitate cross-functional projects to improve operational efficiency and capability.

Management and Economic Magnitude

Organizational Structure

Direct reports:  0         

Total reports: 0 

Comments: Depending on your level, an Associate Brand manager is expected to support the brand manager in delivering results or to lead a cross-functional team on assigned brand projects, managing internal and external resources such as agencies.

Resources

Business/function-specific measures:  sales, profit (P/L), market sales, and share

Interfaces (e.g., with other functions or business units)

Customer Hub (Sales/Trade), IPD (R&D), Medical Hub, Regulatory, SCM, CHC management, Global Strategic Marketing.

About you  

Experience:

• Project Management

• Marketing management –analysis, strategy, consumer communication planning

​Soft skills:  

• Leadership and team management

• Agile and Independent

Technical skills:

• Critical Thinking

• Problem-Solving

• Creativity

• Effective Communication -verbal and written

• accounting basics, basic statistics

Education:

• Academic education, preferably business administration

• Preferably in Marketing, Psychology, Behavior Science, Economics, or a related educational background.

Languages:

The ideal candidate for this position must be fluent in both English and Japanese, as they will be required to communicate effectively in a business setting in Japan and with regional stakeholders and participate in global business interactions.

Knowledge, experiences and skills required:

• Must have 3+ years experience in FMCG marketing

• Interested in science and has a genuine passion for making people’s lives healthier

• Proactive in learning and demonstrating a strong challenger mindset

• Strong strategic and logical thinking backed with deep understanding of consumer insights and market & brand performance data

• Strong creativity

• Previous experience in external agency management preferred

• Must have strong analytical thinking and skills

• Problem solving and PDCA skills

• Must demonstrate a strong sense of responsibility and ability to manage project to deliver projects on time with high quality

Languages: (mandatory)

The ideal candidate for this position must be fluent in both English and Japanese, as they will be required to communicate effectively in a business setting in Japan and with regional stakeholders and participate in global business interactions.

Why choose us?