Digital & Media Lead

• Location: Bogotá, Colombia

About the job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

As the Media & Digital Lead, you will drive the digital transformation and media strategy for our brand portfolio in SOCOPAC, contributing to the growth and visibility of key products. This role requires a strategic mindset, creative execution, and an understanding of local and regional media landscapes. You will be responsible for overseeing all media touchpoints, managing digital campaigns, and aligning with both global and regional teams to ensure seamless integration of strategies

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

• Lead the development and execution of comprehensive media strategies, ensuring optimal use of traditional and digital media channels.
• Manage relationships with external media agencies, ensuring they deliver on KPIs and support brand objectives.
• Spearhead digital transformation initiatives, driving innovation across platforms such as social media, search, programmatic, and e-commerce.
• Collaborate closely with brand, analytics, and global digital teams to integrate campaigns and ensure alignment with global strategies.
• Monitor media performance and analytics, ensuring data-driven optimizations and reporting to senior management.
• Develop and manage the media and digital budget, ensuring efficient allocation of resources.
• Stay ahead of industry trends, providing thought leadership on digital and media innovation within the FMCH landscape.
• Ensure compliance with all legal, regulatory, and internal policies in media and digital activities.

About you

• Experience:
  •  5+ years of experience in media planning, digital marketing, or related roles within FMCH or a consumer goods environment.
  • Proven experience in managing digital transformation initiatives, media campaigns, and performance analytics.
  • Strong knowledge of media metrics, SEO, SEM, social platforms, and programmatic buying.
  • Experience working in a matrixed organization and ability to collaborate with regional and global teams.
• Soft and technical skills:
  • Strategic Mindset: Ability to align local media strategies with global objectives while adapting to the local market
  • Courage & Challenger Mindset: Willingness to push boundaries and challenge the status quo in media and digital practices
  • Outcome Obsessed: Strong focus on delivering results, with a data-driven approach to optimization
  • Collaborative Leadership: Ability to work across cross-functional teams, bringing people together to deliver innovative solutions.
• Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Languages: Excellent communication skills in English and Spanish.

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!