Associate Director, Decision Science Marketing - US Established Products

Job Title: Associate Director, Decision Science Marketing, US Established Products

Business Unit: US General Medicines, Established Products

• Reporting to: Head of Digital Marketing, US Established Products

• Location: Bridgewater, NJ

• Job Type: Permanent

About the Job

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Strategic Context

• Sanofi is implementing an ambitious plan called “DRIVE” complementing our Play to Win Strategy with 3 main objectives (i) keep fueling our pipeline (ii) make Sanofi a modern science-driven healthcare company (iii) serving our patients. 

• In this context, Sanofi made the decision to evolve its commercial model from GBU-specific country organizations to a more standardized and consistent approach, boosting efficiency.  

• The focus will be on most innovative products as major drivers for growth and a cross-GBUs efficiency model with optimized country set-up. 

• The US Established Products team will manage a portfolio of products spanning multiple therapeutic areas functioning as the BOI driver for Sanofi General Medicines in North America.

Job Description:

As the Associate Director of Decision ScienceMarketing at Sanofi, you will be at the forefront of transforming our digital marketing strategies across a diverse portfolio of pharmaceutical products. Your expertise will be instrumental in leveraging data-driven insights to drive innovation and optimize our digital presence.

Key Responsibilities:

• Data Ownership & Strategy: Take charge of analyzing user, customer, and sales data within the digital ecosystem. Develop and implement predictive models to drive strategic decision-making and determine the next best actions.

• ROI Measurement & Communication: Establish comprehensive frameworks for measuring return on investment (ROI). Regularly communicate progress and insights to team members and leadership, translating data into actionable strategies that drive results.

• Collaboration & Optimization: Partner with content and paid media teams to evaluate and enhance the effectiveness of digital campaigns. Utilize insights to optimize strategies and drive better performance across channels.

• Audience Engagement & Targeting: Gain in-depth insights into target audiences and create detailed target lists to deliver highly personalized and impactful experiences.

• Innovation & Impact: Contribute to improving patient outcomes and advancing Sanofi’s success by developing and implementing cutting-edge digital engagement strategies. Focus on innovative approaches that elevate our digital marketing efforts and drive meaningful results.

About you

Qualifications:

• Proven experience in decision science, data analysis, or a related field within the digital marketing domain.

• Strong expertise in predictive modeling, ROI measurement, and data-driven decision-making.

• Excellent collaboration skills with the ability to work effectively with cross-functional teams.

• Deep understanding of digital marketing channels, audience engagement, and content optimization.

• Passion for leveraging data to drive innovation and improve patient outcomes.

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

• Industry Experience: Demonstrated expertise within the pharmaceutical sector.

• Communication and Leadership: Exceptional communication, collaboration, and strategic thinking skills with a proven ability to lead and influence cross-functional teams.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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