Senior Product Manager - RSV Marketing - Vaccine

About the Job

We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

About the Opportunity:

The US Vaccine Marketing and Commercial Strategy team establishes marketing strategies for the brand and portfolio to manage the P&L and tactic execution, maximizing the upside and minimizing the downside.  With a mission to chase the miracles of science, there is relentless focus on understanding our customers, competition, and market trends to inform value creation solutions, pipeline decisions and leadership of best-in-class product launches.

Job Highlights

You will report to the Senior Director Consumer & Digital Marketing, RSV and will be a key member of the Vaccines Commercial Operations Team.  In this role, you will be responsible for developing and driving impactful execution of HCP non-personal promotion campaigns, including digital, social media, HCP influencers, website and CRM, as well as the development of the integrated marketing strategy and brand planning. You will work closely with other marketing team members who are responsible for various aspects of the marketing mix.  You will also collaborate closely with other functions such as Communications, Field Sales, Public Affairs, Market Research, Medical Affairs, and Analytics.

In this role, you may be responsible for:

• Support development of HCP non-personal promotion strategies and tactical plans to drive brand uptake.

• Developing and executing HCP campaigns including websites, CRM, digital advertising, social media, SEO, SEM, paid search, and other targeted programs

• Partner with multiple agencies to produce deliverables on strategy, within timelines, on budget, and measures outcomes across multiple channels.

• Collaborate with market research and analytics teams to develop research stimuli and manage project plans.

• Ensure research insights are implemented within tactical execution.

• Coordinate key performance indicators / metrics to enable performance reporting.

• Manage the development of multiple marketing assets through the LMR process.

• Day to Day contact for key tactical projects including creative brief approvals, launch timeline management, and financial management.

• Coordinate and collaborate with cross-functional teams.

• Coordinate budget tracking to enable accurate financial reporting.

This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned.  This role may also evolve overtime.

People and Organization

• Lead cross functional teams

• Model Inclusion and Diversity principles and behaviors in all ways of working

• Strengthen the team and the company by creating a winning spirit and by developing excellence-oriented and customer-focused culture, while fostering innovation

About you

Educational Requirements

• An undergraduate degree in business or related discipline required. An advanced degree is a plus; an MBA preferred.

Experience     

• 3+ years of relevant industry experience with at least 2 years of in line brand strategy and tactical marketing experience in vaccines or specialty pharmaceuticals preferred

• 1+ years’ experience with HCP non-personal promotion

• Pediatric, adolescent or older adult vaccines experience preferred

• Demonstrated experience in working with Regulatory, Legal, and Medical in a solutions -based partnership 

• Ability to both “think strategically” and manage execution details

• Excellent interpersonal skills to negotiate, communicate, present, persuade a point of view

• Ability to demonstrate the Sanofi Play to Win behaviors: Stretch, Take Action, Act in the interest of patients and customers, Sanofi First

• Experience in the US Market

• Ability to work effectively in a matrixed team environment

• Exceptional leadership skills with excellent interpersonal, communication and presentation skills with the ability to interface seamlessly with other parts of organization.

• Holds self and others to high degree of integrity, ethics, and accountability

This roles is based in Bridgewater, NJ (relocating to Morristown, NJ in Q1’2025) with as estimate of business travel ~25-30% of the time.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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