Head of Corporate Brand & Reputation

Job title: Head of Corporate Brand & Reputation

• Location: Gentilly  

Descriptif de poste mentionné en anglais compte tenu des dimensions globales

This job offer is accessible to all, regardless of gender.

About the job

Ready to push the limits of what’s possible? Join us in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. The Head of Corporate Brand & Reputation is the guardian and architect of the Sanofi corporate brand, visual identity, tone of voice and reputation. 

Launched a little over three years now, our Sanofi brand is a representation of Sanofi's Purpose and Ambition. Inspired by our Play to Win strategy, it brings together all Sanofi Global Business Units and Global Support Functions as one team united by one visual identity and tone of voice. No matter where in the world, thanks to our brand and corporate identity we look and feel as One Sanofi. 

The objective is to increase the impact of our brand over time, while championing its role as a key driver of the wider organization’s business performance.

The Head of Corporate Brand & Reputation owns the Sanofi brand strategy, its execution and its day-to-day management, ensuring it continues to be brought to life in the best possible way, both within the organization and with external stakeholders. 

This position is based in Gentilly, France, and reports to the Head of Brand & Content. 

Main responsibilities:

• Strategic brand management and development (brand’s creative territory and evolution, its verbal and visual expression, where we should go next in terms of brand positioning, development of new assets, improvement of what exists, etc.) 

• Day-to-day brand management (brand helpdesk requests, brand portal management, management of internal stakeholders, accompanying Sanofians with everything related to brand (constant education, timely informing on the updates and new guidelines and assets released, alignment on critical topics with key stakeholders (e.g. Employee Resource Groups/ Diversity, Equity & Inclusion, Culture, Digital, Workplace Experience, Employer Brand, etc.)

• Brand measurement and reputation:

  • run bi-annual reputation survey generating insights feeding Brand and Content overall strategy and Country Comms plans;

  • measure quality of brand application and of understanding the guidelines;

  • evaluate progress through corporate brand and purpose-related questions as part of our company annual Your Voice Survey and by building strong action plan around the results.

• Team management and development:

About you

• Experience working on product/brand management; corporate brand management or corporate reputation experience preferred 

• Understanding of the pharmaceutical, vaccines and healthcare industries 

• Direct line management experience

• Strong communication skills and track record of high energy, effective and influential presentations, delivering complex messages to external and internal customers, including Senior Leadership

• Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize 

• Strong interpersonal, oral and written skills and the ability to interact professionally and represent Sanofi 

• Demonstrated ability to understand and anticipate customer needs (internal and/or external) 

• Well-versed in core marketing principles and able to conceptualize and articulate a vision for the brand that energizes all functional areas and stakeholders 

• Experience working at a top tier brand, brand agency, or advertising agency 

• Comfortable managing complex projects/programs across a global matrix organization 

• Proven team player with ability to navigate cross-functionally 

• Demonstrated analytical skills 

• Passionate and confident in team environment 

• Experience in leading direct line managed and extended/working teams 

• Bachelor’s Degree in Communications or Marketing

• English fluency is required

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

• Play an instrumental part in creating best practice within our manufacturing facility

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!