Trade Marketing Manager

Job title: Trade Marketing Manager, Pharma

• Location: Hochiminh

• Hiring Manager: Sea and India Trade Head

About the job

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?

Main responsibilities:

• Establish Trade Marketing governance:

• Ensure an efficient collaboration process to meet business needs

• Enhance strategic partnerships with internal and external stakeholders (Marketing, Trade, KAM, and other areas)

• Develop Trade Marketing strategic plan with/for the key strategic brands for both short and long terms, analyzing category trends, driving shopper insights and anticipating competitor strategies Identify execution opportunities, innovation and actions plan to meet shopper and trade customer’s needs

• Lead Distribution and product launches execution at POS (channel definition, commercial policy, distribution and sales tracking);

• Align with Commercial team, Revenue Management and KAMs to maximize shopper pricing, promotion activities and patient services

• Lead shoppers & customers activity calendar planning

• Drive Trade Customer marketing initiatives, to develop sell-out with all channels

• Construct and deliver persuasive impactful communications for trade sales team

• Develop and manage initiatives for customer education program (chains, pharmacist, institutions, etc)

• Lead and organize the trade customer events and strategic meetings,

• Co-create and innovate in partnership with customers, including promotions, patient instore activities (information, new services, awareness campaigns) and customer education programs

• Monitor and guarantee the trade marketing and customer plan execution at all channels

• Deliver strong Sales Fundamentals (mix, distribution) across priority customers and segments

• Propose process and tools improvements to simplify execution

• Ensure appropriate POS & trade marketing resource allocation aligned with BUs strategy

• Define and pilot Trade Marketing KPI’s

• Develop and monitor POS activities’ KPIs (sell-out, distribution, stock, market share…)

• Maximize ROI and Trade Marketing activities effectiveness, aligned with BUs/ Brand strategies

• Collaborate to make forecasts for product demand to ensure the sustainability of inventory.

• Develop talents, including internal training (sales force on execution, KAM on shopper insights…)

About you

• Thorough understanding of consumer marketing, shopper behavior and / or category management

• Thorough understanding of contract management and trade terms optimization

• Good understanding / practical experience of commercial negotiation with key customers

• Good understanding of statistical analysis tools

• Minimum of 5 years’ experience in trade/ sales/ marketing functions, possibly including experience in CHC or FMCG

• Education Background: Business Administration, Marketing, Economics, Social Science

• Language Proficiency: Local language, English

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