Brand Manager

Job title: Brand Manager

Hiring Manager: Zone Category Lead, Digestive Health

Job location: İstanbul

Job type: Full time

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

About the job:

Main responsibilities:

Responsible for assigned portfolio to build loved, purposeful and consumer centric brands and deliver market share and financial targets.  

Key Accountabilities: 

Brand planning: Develop and implement effective brand activation, HCP, digital and media campaigns to engage target audience 

Brand building: Develop brand fundamentals (Brand Pulse) to ensure we build strong, loved and enduring brands 

Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights.  

Innovation: Lead product innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams 

Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels. 

Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables. 

Performance focus: Drive results focus, build monthly cadence to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast. 

About you:

Core competencies: 

• Consumer 1st mindset & approach 
• Data user, believer in forward looking analytics, performance driven. 
• Innovative, open and curious to continuously learn & improve. 
• Ability to balance long-term strategic priorities with short-term business needs. 
• Strong communicator and storyteller 
• Business focused and relish problem-solving. 
• Agile mindset, flexibility to adapt to constantly changing business needs and environment. 

Qualifications:

• Marketing professional w/ background in consumer healthcare or FMCG industry
• Proven success in growing CHC/FMCG brands 
• Financial and P&L acumen 
• Proficient ability to read and interpret market data (IQVIA, Nielsen, Euromonitor) 
• Preferably bachelor’s degree in science / business 
• English and Turkish speaking

Why Choose us?

• an international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.
• access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully.
• flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
• an attractive package of benefits
• Employee Assistance Program (mental health support, legal and financial consulting)
• Gender neutral paid parental leave as well as volunteer days

Pursue progress, discover extraordinary.

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.