Marketing/Customer Engagement Lead Vaccines

Job title:Marketing/ Customer Engagement Lead Vaccines Czechia

• Location: Prague, Czech Republic
• Hybrid
• Job type: Full time, permanent contract

About the job

Ready to push the limits of what’s possible? Join Sanofi in one of our commercial functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As Customer Engagement Lead PPH/PMED Czechia within our Vaccines Team, you’ll focus on directly engaging with customers, understanding their needs and preferences, and driving strategies that enhance customer satisfaction and loyalty in relation with the PPH/PMED in scope

We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main responsibilities:

• Customer Engagement Strategy: Develop and implement a comprehensive customer engagement strategy that prioritizes direct, meaningful interactions, leveraging insights to drive engagement and satisfaction, consolidating different Brand/TA tactics aligned with the Brand strategy & engaging with HCPs through various channels.

• Omni-Channel Engagement: Utilize an omni-channel approach to engage customers across multiple platforms, ensuring consistency and personalization in all communications to meet customers where they are.
• CustomerInsight and Analysis:
  • Collect customer feedback and insights to identify areas for improvement through regular interaction with Sales Team and field visits.
  • Enhance customer satisfaction, loyalty, and overall experience by addressing pain points and meeting customer expectations.
  • Close monitor of competition activation initiatives and provide regular updates to Head of Franchise.
• Cross-Functional Leadership: Lead the customer engagement with a strong “Customer First” ethos, empowering team members to innovate and excel in their engagement initiatives.
  • Organize and orchestrate regular Brand Activation meetings with cross-functional participation.
  • Work in close cooperation with the salesforce optimizing processes and systems to ensure a seamless and positive customer journey.
  • Ensure that employees understand and deliver a positive customer experience is a key aspect of CX roles.
  • Develop and implement annual events plan ensuring proper level of awareness for Sanofi Vaccines brands
• Work in Agile when possible, with the transversal team and with an innovation mindset.

About you

Education Background:

Bachelor’s degree in Marketing, Business Administration, or any related field

• Deep understanding of the pharmaceutical industry’s regulatory environment, market dynamics and customer engagement
• Understanding HCPs preferred experiences. Deep knowledge of key clients & the end-to-end customer journey.
• Knowledge and experience of innovative methodologies such as scrum, lean start up, nudge and design thinking. Out of the box thinker, always searching for new opportunities

Technical proficiency:

• Experience with digital engagement tools, AI applications for customer insights, and familiarity with Agile methodologies; Hands-on experience in leading digital transformation projects.
• Proven experience in Leading customer engagement or relationship management initiatives, preferably within the healthcare or pharmaceutical sector. This includes a track record of delivering exceptional customer experiences and a deep understanding of customer engagement channels and tools.
• Proven track record of developing and implementing successful customer engagement strategies that have significantly improved customer satisfaction and loyalty

Skills:

• Strategic and Analytical Thinking
• Customer-Centric Mindset
• Adapability and Creativity
• Collaborative skills
• Ability and mindset to adapt to new ways of working

Languages:

• Fluent in Czech and English

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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