AS/COPD Customer Engagement Manager

STRATEGIC CONTEXT

• Immunology(Dupixent) Franchise mandate is to be the growth driver and contributor of innovation through the delivery of best-in-class HCP and patient experience

• The MCO Immunology(Dupixent) Franchise concentrates all marketing MCO-strategic activities for Dupixent/Itepekimab and is expected to support South Korea, Australia and New Zealand.

• This position is responsible for leading Dupixent AS/COPD marketing in Korea through strategic engagement and effective marketing mix mainly in collaboration with sales team, Sr customer engagement manager and brand lead.
  

KEY DIMENSIONS: SCOPE & SCALE

• SK Respiratory business delivers >4m€ sales in 2024 with impending critical anchor indication launch (COPD) in early 2025.

• The AS/COPD Customer Engagement Manager holds a pivotal position in orchestrating a dynamic and cohesive AS/COPD ( Asthma / Chronic Obstructive Pulmonary Disease) marketing execution in SK  to reinforce strong market presence and drive growth. The portfolio of his/her responsibility entails AS, COPD and upcoming new respiratory indications.

ROLE RESPONSIBILITIES

The AS/COPD ( Asthma / Chronic Obstructive Pulmonary Disease) Customer Engagement Manager leads Commercial and cross-functional team in the execution of Global and MCO brand strategy through the implementation of strategies and tactics such as Customer personas, Customer journeys, Customer engagement planning, and Go-to market execution with excellence.

• Deliver the AS/COPD key priorities/financials by driving the best customer experiences

• Support the AS/COPD brand plans for the pan-Respiratory portfolio  

• Co-lead local commercial operation planning for impactful execution aligned with brand strategies.

• Build customer engagement plans in partnership with brand lead, sales, medical, BO&S by mapping the customer journey, identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives. 

• Run branded/unbranded campaigns and promotions via various marketing mix to the target HCPs/patient/media

• Drive GTM maturity of commercial way of working

• Lead contents development & dissemination by customer persona aligned with MCO brand plan.

• Support sales team’s capability / expertise improvement with seamless trainings and optimized STEM/CONNECT execution

• Support the management of core allergy/pulmonology-related societies

• Prepare and execute the COPD commercial launch  

• Collaborate with relevant departments, brand lead, Sr CEM and global to achieve Respiratory brand goal

• Engage brand team to get necessary support and cooperation in global functions

• Track customer engagement performance KPIs and engagement. 

• Compliance: Respect corporate commitment and compliance guidelines.

MAIN REQUIREMENTS

• Education Background : University of college graduated. Bachelor’s degree in pharmacy, biology, business administration, communication or any related field is preferred. 

• Pharmaceutical Industry & Brand Management Experience:  At least 3 years in pharmaceutical business in sales, marketing, medical and communications (including > 2 years of pharmaceutical marketing).

• Immunology Knowledge & Experience: Established knowledge or experience in AS, COPD or immunology product in Korean market is preferred

• Understanding of Sales and Marketing operating model, Go to Market (GTM) transformation

• Strong experience in developing and executing customer strategy.

• Language Proficiency: Fluent in Korean & English  

PROFESSIONAL SKILLS THAT MAKE THE DIFFERENCE

• Proven track record of stakeholder engagement & communication skills (customers, global and local internal stakeholders)

• Strong winning mindset to excel the competition, leading the market

• Strong collaborative ability and dedication to team accomplishment

• Role model of PTW behaviours

• Diversity Equity & Inclusion mindset and positive attitude toward work and people