Detailing & Content Manager- HCP

• Location: Virginia, Brisbane

About the job

Do you have experience in all aspects of developing HCP strategies and love to collaborate with cross-functional partners to identify growth opportunities? The HCP Marketer is a critical element of the Brand & Innovation team, with a core focus on supporting the brand strategies within the HCP environment. You will have responsibility for a broad portfolio of brands, prioritising the needs based on the brand strategies and supporting the team by leveraging scientific and commercial acumen to drive short and mid-term executional HCP excellence to make Sanofi a leading Fast Moving consumer healthcare player in CHC. This role will also be a key source of internal education – ensuring that the sales and brand teams are educated around the product range science, features and benefits and how to turn these into compelling commercial selling stories. 

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

• Develop and implement local brand (VMS portfolio) HCP communication tools to support brand objectives, developing campaigns and content to drive recommendations

• Adapt and implement global (OTC) HCP communication tools (print, digital) to support the brand and the category objectives

• Partner with Medical team and CMI in gathering and analysing market intelligence (new studies, new claims, new campaign, innovation) for the continuous development of new messages and claims to maximise the competitiveness of content and innovation

• Identify scientific / business needs based on feedback from HCPs to expand product solutions and offerings, in collaboration with innovation

• Work with the Science Hub and Brand team, and cross functionally to develop best in class detailing materials – electronic and paper tools

• Work with the field sales team and sales capability team to develop and deliver detailing best practice training and approach 

• Support the sales team with tools and training to detail against the commercial calendar

• Lead trainer for retail partners and conferences

• Regularly conduct analysis of market trends, brand performance, competition review and make recommendations to optimize HCP marketing, in coordination with medical, CMI and brand leads

• In coordination with medical and regulatory, assess claims optimization across the portfolio

• Support medical teams in developing brand medical plan including KOL engagement, clinical study plan, participation to congress and publications

• In coordination with Category and Brand Leads, ensure HCP marketing is planned and controlled as part of internal brand budget

• Assess process and criteria used to evaluate performance of medical detailing, measure the success of the campaign and take action to ensure its effectiveness

About you

Qualifications:

• Degree qualified in relevant Science field, with Marketing or Business studies a plus

• Naturopathy or Pharma background desirable

Experience:

• Ideally 5 x years experience in RX/OTC HCP engagement roles

• Strong background in marketing acquired in healthcare industries associated with a strong scientific background. 

• Experience in all aspects of developing HCP strategies and managing brand experience over Consumer/Shopper journey.

• Good mastering of MS Office applications (Excel, PPT essential)

Soft and Technical Skills:

• Strong action planning and organisation

• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners

• Ability to be flexible and adapt quickly to changing strategies and priorities

• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations 

• Good mastering of MS Office applications (Excel, PPT essential)

Why choose us?

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Play an impactful part in creating best practices as we continue to break boundaries in innovation and best in class manufacturing practices

• Join a high performing, friendly and supportive team environment, where collaboration and teamwork is key to success

• Multi-national organisation of globally loved Consumer Healthcare brands, boasting a portfolio of local and global OTC and VMS (multivitamin and supplement) products

• Beautiful Brisbane based Head office in sunny Queensland, alongside our manufacturing site, where you get to witness first hand all the magic coming to life!

• Highly innovative, Rewarding, purpose-driven organisation where we think outside the box and no day is the same

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!