Itepekimab Marketing Director

About the job

Job Purpose:

This role will develop and optimize launch strategy for Itepekimab in China to drive launch excellence.

Develop Itepekimab portfolio strategy and life cycle management.

Main responsibilities:

Brand and portfolio strategy

• Build brand/portfolio strategy independently.
• Identifies opportunities, develops & implements services around brands that maximize overall value for stakeholders.
• Creates and develops new markets for a brand, e.g. new territories, customers, indications, formulations, channels and geographies
• Shapes the external environment to improve brand potential through influence on all customers, segments, and stakeholders
• Identifies and ensures inclusion of market access requirements in clinical development.
• Develops aggressive strategies to mitigate or build on competitor offerings.

Build on patient/customer insights to lead innovation

• Generate insights and implications from market, to meeting patient and customer needs and outcomes.
• Develop a deep understanding of the TA and translates this into business plans.
• Foster solution-oriented innovation in own team and ensure implementation.
• Prepare product messages and customer solutions that address the needs of specific customer segments and decision makers.

Product development and life cycle management

• Inspire & implement innovative approaches to the integration of clinical, regulatory and commercial inputs across all stakeholders.
• Develop business case/approval for LCM options
• Drive brand value and differentiation through formulation development and packaging.
• Ensure optimal intellectual property protection through effective cross-functional working.

Marketing Execution

• Create and lead execution of key opinion leader development program.
• Lead development and delivery of key promotional campaign materials from insights to review, production and implementation.
• Lead development and delivery of materials to support Market Access/Managed Markets
• Lead brand finance and budgeting practises (P & L) and appropriate management of resources.
• Drive consistent execution of product strategy throughout Marketing, Sales, Market Access, Medical using appropriate key performance indicators.

About you

• Experience Qualifications:

• You have a bachelor’s degree in life sciences, marketing or business; an advanced degree is preferred
• You possess minimum of 10 years' experience in marketing management roles with experience in immunology, specialty care or respiratory disease area
• You have experience in new product launch or strategic planning for innovative pipelines
• You have previous experience collaborating with cross-functional groups including Marketing, Sales, R&D, Medical Affairs, Market Research, Finance, Forecasting, etc.
• You demonstrate strong analytical and strategic thinking skills, with collaboration, conceptual and innovation capabilities
• You have strong project management expertise
• You have team management experience
• Preferred Qualifications:
• You hold an MBA or advanced degree
• You bring additional commercial operations experience in sales, sales analytics, product/project management, consulting, and/or corporate finance
• Professional Skills:
• You are fluent in English
• You possess excellent organizational, interpersonal, and communication skills
• You can lead effectively in an ambiguous environment across different functions and company cultures
• You think strategically and can prioritize capacity
• You have analytic and synthetic capacity with the ability to understand, simplify and communicate effectively with others
• Behavioural Competencies:
• You are performance-oriented with the ability to work and deliver along agreed timelines
• You demonstrate a high level of interpersonal and communication skills
• You are team oriented
• You are ready to travel as required

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

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