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Itepekimab Marketing Director

Shanghai, Chine Fixed Term Posté le   May. 08, 2025 Expire le   Jun. 29, 2025
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About the job

Job Purpose:

This role will develop and optimize launch strategy for Itepekimab in China to drive launch excellence.

Develop Itepekimab portfolio strategy and life cycle management.

Main responsibilities:

Brand and portfolio strategy

  • Build brand/portfolio strategy independently.
  • Identifies opportunities, develops & implements services around brands that maximize overall value for stakeholders.
  • Creates and develops new markets for a brand, e.g. new territories, customers, indications, formulations, channels and geographies
  • Shapes the external environment to improve brand potential through influence on all customers, segments, and stakeholders
  • Identifies and ensures inclusion of market access requirements in clinical development.
  • Develops aggressive strategies to mitigate or build on competitor offerings.

Build on patient/customer insights to lead innovation

  • Generate insights and implications from market, to meeting patient and customer needs and outcomes.
  • Develop a deep understanding of the TA and translates this into business plans.
  • Foster solution-oriented innovation in own team and ensure implementation.
  • Prepare product messages and customer solutions that address the needs of specific customer segments and decision makers.

Product development and life cycle management

  • Inspire & implement innovative approaches to the integration of clinical, regulatory and commercial inputs across all stakeholders.
  • Develop business case/approval for LCM options
  • Drive brand value and differentiation through formulation development and packaging.
  • Ensure optimal intellectual property protection through effective cross-functional working.

Marketing Execution

  • Create and lead execution of key opinion leader development program.
  • Lead development and delivery of key promotional campaign materials from insights to review, production and implementation.
  • Lead development and delivery of materials to support Market Access/Managed Markets
  • Lead brand finance and budgeting practises (P & L) and appropriate management of resources.
  • Drive consistent execution of product strategy throughout Marketing, Sales, Market Access, Medical using appropriate key performance indicators.

About you

  • Experience Qualifications:
  • You have a bachelor’s degree in life sciences, marketing or business; an advanced degree is preferred
  • You possess minimum of 10 years' experience in marketing management roles with experience in immunology, specialty care or respiratory disease area
  • You have experience in new product launch or strategic planning for innovative pipelines
  • You have previous experience collaborating with cross-functional groups including Marketing, Sales, R&D, Medical Affairs, Market Research, Finance, Forecasting, etc.
  • You demonstrate strong analytical and strategic thinking skills, with collaboration, conceptual and innovation capabilities
  • You have strong project management expertise
  • You have team management experience
  • Preferred Qualifications:
  • You hold an MBA or advanced degree
  • You bring additional commercial operations experience in sales, sales analytics, product/project management, consulting, and/or corporate finance
  • Professional Skills:
  • You are fluent in English
  • You possess excellent organizational, interpersonal, and communication skills
  • You can lead effectively in an ambiguous environment across different functions and company cultures
  • You think strategically and can prioritize capacity
  • You have analytic and synthetic capacity with the ability to understand, simplify and communicate effectively with others
  • Behavioural Competencies:
  • You are performance-oriented with the ability to work and deliver along agreed timelines
  • You demonstrate a high level of interpersonal and communication skills
  • You are team oriented
  • You are ready to travel as required

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