Omnichannel Manager

• Location: Barcelona
• Job type: Permanent, Full time, Hybrid (3 days office, 2 days remote)

As a member of Iberia Omnichannel Capabilities organization, IberiaSpecialty Care Omnichannel manager will be accountable to:

• Definition of Omnichannel strategy based on portfolio mix & GTM archetyping leveraging AI to maximize and optimize
• Localization of global campaign design and adaptation of global approaches to reflect BU conditions
• Standardization of tactical omnichannel planning, incl. automated channel approach, content, engagement
• Take agile decisions, ensuring customer centric approach and external perspective and taking the necessary thoughtful risks to balance the maximum satisfaction of our customers with the value added to Sanofi.
• Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the delivery of global and standard solutions, avoiding exceptions, but making sure that the specific and relevant needs of the BU are attended.
• Work closely with BU’s, Digital, Procurement and the other GTMC pillars’ local leaders, aligning priorities and acting always under One Sanofi spirit to deliver best-in-class and best-in-cost support to our businesses.
• Lead transformation in the ways of working locally within his / her BU.

Main responsibilities:

• Work with brand teams to translate Customer engagement plans into Omnichannel journeys​
• Run omnichannel campaigns development & execution on relevant platforms, in line with global standards, tools and processes.

• Responsible for engagement with agencies and Hub teams to ensure smooth content and campaign deployment.
• Act as Iberia Specialty Care omnichannel expert. Be the go-to person for understanding the technicalities and best practices of these channels, providing guidance to business partners to deliver best-in-class customer experiences.

• Driving Specialty Care change management for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency ​​
• Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.
• Transferring knowledge and insights gained from successful campaigns and best practices to One Sanofi commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.
• Engage cross functional teams within GTMc and BUs to support local campaign deployment, including Market Access and Medical, as needed.

Ways of working

• You will be a member of Iberia Omnichannel Capabilities Team.
• You will role model Play-To-Win principles  and behaviors, delivering high performance in the “what’s” and “how’s”.
• You will foster partnerships and close collaboration between local cross-functional teams (i.e. Marketing, Medical, Digital and Procurement) and with the other pillars of GTMC, and drive structured ways of working among teams to deliver best-in-class omnichannel experiences for our customers.
• You will operate in a lean but effective agile manner.
• You will continuously work with GBU’s to deliver the value and insights expected from the Omnichannel Operations GTMC pillar as true partner in enabling business growth, establishing one single voice locally, prioritizing the needs of all businesses and the point of view of cross-functional teams.

About you

Work Experience:

• +6 years leading Omnichannel, Customer Engagement or Digital Marketing operations, with a focus on omnichannel strategy definition and customer journey implementation.
• Strong execution skills with proven delivery of outstanding results.
• High persistence and resilience.

Knowledge:

• Omnichannel experience and expertise, with existing omnichannel tools & projects proficiency (e.g SFMC, Magnolia, Jira, PowerBI).
• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT understanding and skills, proven impactful communication, presentation, persuasion, skills ability to work cross-functionally.

Skills and Competencies:

• Business: Good analytical skills; Ability to prioritize; Financial acumen; Over achievement against set objectives; Ability to take quality and agile decisions; business understanding; decision making based on data-driven mindset to drive business impact.
• Leadership: Leads by example and walks the talk; Role models Play-To-Win principles and behaviors; Demonstrates a high level drive, passion and ambition for high performance; Challenges continuously the status quo; Has well-developed time management skills, mastering in prioritizating tasks and planning own workloads to ensure deadlines and desired results are met.
• Networking: Has experience of successfully to deliver high performance in multicultural environments and in a matrix organization; Works well in cross-functional teams.

Personal Characteristics: Hands-on, execution and result orientation, accountability, creativity, initiative, high persitance and resilience, stress management, learning agility, ability to work on one’s own, continuous improvement, listening skills.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!