Associate Director, Brand Analytics – Rare Disease (RD)

Job Title: Associate Director, Brand Analytics – Rare Disease (RD)

Location: Cambridge, MA

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions, and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. 

Sanofi currently has the most robust pipeline and the most forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure and creating the Go-to-Market Capabilities (GTMC) team within the company. 

The new GTMC organization is charged with delivering best-in-class capabilities that drive speed and increase value for commercial operations. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and enhance key capabilities to enable informed strategic decision-making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best-in-class capabilities, strengthen global & local support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Associate Director, Brand Analytics – Rare Disease (RD) will be responsible for the reporting and presenting of Sanofi portfolio performance and integrated insights to leadership. As a member of the Insights and Analytics (I&A) team, the US Rare Disease (RD) Brand Analytics lead will be an integral strategic partner to Sanofi’s US Commercial leadership,  collaborating with a range of cross-functional stakeholders (e.g., Data Management, Digital / IT, Market Access, Launch Excellence, etc.) to deliver best-in-class Brand Analytics support for Sanofi’s Rare Disease (RD) brands, in addition to future pipeline assets.

This individual will be responsible for leveraging a wide range of primary and secondary datasets (including specialty pharmacy/distributor data, HCP & patient-level transactions, and both syndicated and custom national performance deliverables) to deliver impactful performance insights and proactively identify areas of opportunity.

This position will report to the Senior Director, Insights & Analytics – Rare Disease and will be based in Cambridge, MA.

About Sanofi:
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities:

• Act as a strategic partner and subject matter expert for brand leadership in key Commercial activities/workstreams, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives

• Partner with the brand team to develop and measure KPIs that are closely aligned with brand strategy and tactics

• Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions

• Synthesize brand performance metrics into a cohesive narrative and deliver strategic insights to Commercial leadership

• Drive the development and refinement of dynamic performance dashboards to synthesize information and enable agile Commercial decision-making

• Support new launches through the leadership of behavioral segmentation and targeting

• Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics

• Collaborate with Brand Analytics & Forecasting leads across Sanofi’s portfolio on TA/business unit-level performance overviews and deep dives

• Partner with Advanced Analytics colleagues to support optimization of promotional investments (e.g., marketing mix analyses) and better understand/impact key business levers (e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.)

• Engage with Field Deployment / Reporting colleagues to produce national and sub-national Sales Force Effectiveness reports

• Coordinate with Data Management to ensure insights are properly contextualized and derived from reliable, high-quality information

• Coach junior I&A team members as they engage in onboarding, upskilling, and training in Sanofi-specific processes/data

• Collaborate effectively with the offshore Sanofi Hub I&A team members to deliver Brand Analytics insights, and provide day-to-day leadership and oversight in a matrix management structure

About You

Education Requirements:

• Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred

Key Competencies:

• A minimum of 7 years of experience in pharmaceutical/biotech analytics; equivalent combination of education (MA, MS, MBA / PhD) and/or relevant consulting experience may be considered

• Strong business acumen, with well-developed communication & presentation skills 

• Strong analytical skills, with the ability to design, develop, and execute analyses to answer complex business questions

• Proven strategic thinking ability, with a deep understanding of the pharmaceutical/biotech landscape; experience working in relevant therapeutic areas is a plus 

• Experience with key pharmaceutical data sources and analytics platforms:

• • National-level sales/demand data (e.g., IQVIA NPA & NSP)

  • Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo)

  • Specialty pharmacy / patient services data (e.g., Capgemini, Data Unveil)

  • CRM systems (e.g., Veeva, Salesforce, etc.)

  • Data management & analysis platforms (e.g., Databricks, Snowflake, etc.)

  • Data visualization/business intelligence tools (e.g., Power BI, Tableau, Qlik)

  • MS Office applications (particularly Excel, PowerPoint, Word)

• Experience with VBA or other programming languages (e.g., SQL, R, Python, etc.) is a plus, as is proficiency in accessing and manipulating large data sets via cloud-based data warehouse/analytics platforms (e.g., Snowflake, Databricks, etc.)

• Experience in applying AI / Machine Learning/data science methodologies to address complex quantitative questions and derive actionable insights would be preferred

Soft Skills:

• Ability to thrive in a fast-paced environment, comfortable with ambiguity, and with a track record of delivering exceptional results 

• Authentic, humble team-player with a strong desire to learn & develop new skills 

• Excellent project management skills, able to deftly balance multiple priorities 

• Ability to work in a matrixed environment with many cross-functional partners to understand and influence key business decisions 

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or a lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.