Brand Manager

Brand Manager Mexico

• Location: Mexico City

About the job

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. 

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. 

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands

Job purpose

The Brand Manager is responsible for developing and implementing marketing strategies to drive brand growth. This role is essential for ensuring the brand's presence and positioning in the market, executing and collaborating on all initiatives related to brand development, marketing campaigns, and shopper marketing.

Main responsibilities:

• Conduct analysis of brand results monthly and per trimester in order to identify root causes associated with brand sales results
• Proposition of strategies to reach final users and consumers by activation or promotions and other strategies to increase their engagement with the brand.
• Create and direct implementation of 360 marketing strategies for Sanofi CHC brands and marketing teams to comply with business strategy on an efficient and effective manner
• Handle relationships with media agencies for design and implementation of a brand management strategy.
• Working with Sanofi chc marketing and brands teams for creation of an effective marketing strategy
• Maintain updated and track performance or marketing campaigns
• Supervision of Sell in and sell out of the brand
• Identify opportunities for growth of the brand based in market research.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
• Play an instrumental part in creating best practice within our manufacturing facility
• …

#LI-HYBRID