CGL Content Factory Coordinator EP

Objet de la mission : / Job Purpose

Creation, management and distribution of digital content.

The content is used to create a link with its audience (doctors) by meeting their needs, requirements and ambitions. Thus, the CGL Content Factry coordintor no longer thinks of the creation, management and distribution of digital content only in terms of visibility and productivity, but also in terms of consistency with the brand image and of course constructive contribution (added value) for the person to whom it is addressed.

Activités principales : / Key Responsibilities :

• EP content management by consolidating a coherent editorial plan and bringing together all cross therapeutic areas assets
• Design and implement a robust content production process, ensuring an end-to-end content production approach
• Interact continuously with the different stakeholders and Customer Growth Leads to coordinate the execution of the content production plan
• Manage the external relationship with production agencies to produce the content, ensure its technical quality level and, in the final stage, activate it on the chosen channels
• Activation of content on certain channels by ensuring their referencing
• Set up a content quality certification process in line with Sanofi requirements and quality standards.
• Manage the content lifecycle across different internal systems (Promomat, ...)
• Use content monitoring/tracking systems to analyze content performance
• Be a force for proposition, propose new ideas to attract the attention of the audience, such as new content formats.
• Take advantage of the use of the Global Content Factory for all therapeutic areas and specialties.

Formation / Expérience professionnelle nécessaire

• Bachelor’s degree, master degree in marketing, digital marketing
• Medical background highly recommended
• Product management and marketing, highly recommended,
• Customer facing roles highly recommended.

Condition (s) particulière (s) d’exercice

• Language skill:  French / English