Customer Growth Lead Immunology

Responsibility:

• Build strong relationships with KOLs and key customers to create long-term partnerships and identify customer needs – emphasizing priorities on high level of customer interactions.
• Establish partnerships and continuous engagement with local scientific societies and participate to the local congresses.
• Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities, in line with brand strategy
• Customer Focus: Lead the development of a customer-centric focus that aligns with overall business objectives, identifying key opportunities to enhance engagement and satisfaction.
• Customer Persona Development: Craft detailed customer personas based on robust data and insights, enabling the team to deeply understand the motivations, challenges, and behaviors of different customer segments.
• Customer Journey Mapping: Map out comprehensive & actionable end-to end customer journeys for each priority segment/persona, identifying key touchpoints and opportunities to engage and add value.
• Customer Engagement Plan: Design and implement a strategic customer engagement plan (Field and HQ interactions) that leverages identified personas and journey insights with detail specific activities, channels, and messages tailored to engage each segment effectively, driving meaningful interactions and building strong relationships.
• Channel Prioritization: Conduct thorough assessments of available go-to-market channels, evaluating their effectiveness in reaching target customer segments. Make strategic choices about the most impactful Channel to prioritize and select on alignment with customer preferences and needs, ensuring efficient and impactful reach through selected channels’ tactics implementation.
• Call Plan by Channel: Develop detailed call plans for each chosen channel, outlining the frequency, messaging and objectives of interactions.
• Glocal Context Elaboration: Articulate a “glocal” strategy that balances global brand strategies with local market nuances.
• Implement the promotional campaign (adapting content, localizing…) by channel, persona and adoption.
• Plan and organize local programs, symposia and congresses.
• Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs.
• Guarantee A&P adherence and execution.
• Support on Budget planning, Strat Plan (Demand Model)
• Brand plan preparation.
• Performance Tracking and Marketing effectiveness.

Education, Qualifications, Skills and Experience:

• Bachelor’s degree with medical background.
• 2 to 3 years in product management and marketing.
•  Experience inCustomerEngagement:ProvenexperienceinLeadingcustomerengagementorrelationship management initiatives.
• StrategicandAnalyticalThinking:Abilitytoleverageinsightsanddatatodevelopandexecuteeffectivecustomer engagement strategies.
• Technicalproficiency:Experiencewithdigitalengagementtools,applicationsforcustomerinsights.
• Customer CentricMindset:Adeepcommitmenttounderstandingandprioritizingthecustomer’sneedsand preferences. Demonstrated experience in implementing strategies that enhance customer satisfaction and loyalty.
• Customer Engagement Strategy Execution:Proventrackrecordofdevelopingandimplementingsuccessful customer engagement strategies that have significantly improved customer satisfaction and loyalty.
• Validated skills in the following: brand marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management experience required.
• Agile Project Leadership: Demonstrated ability to manage projects using Agile methodologies, effectively leading cross-functional teams and adapting strategies in a dynamic, fast-paced environment.
• Adaptability and Creativity: Flexibility to adapt strategies in real-time based on customer feedback and market changes, and creativity in finding new ways to engage customers.
• Work independently, with a sense of urgency.
• Language  Proficiency:  Strong communication skills in English.