Lead - Global Market Research

• Location: Barcelona – Sanofi Business Services

About the job

At Sanofi, we chase the miracles of science to improve people’s lives.  We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives.

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. The GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos between business units and duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs
• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The LeadMarket Research, Global Vaccines is responsible for providing market and customer insights through the execution of market research that will help drive key strategic and tactical decisions across Sanofi with a focus on the Global Vaccines.  As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge market research methodologies to achieve the full potential of the Sanofi’s expanding portfolio. 

Responsibilities:

Key Responsibilities include, but not limited to

- Create and execute a Market Research strategy that:

• Defines appropriate methodologies, consistent with business goals and efficiency/cost parameters
• Innovates where marketing teams can leverage insights for decision making
• Informs both high level strategic tradeoffs and operational execution
• Delivers strategic insights, tailored to each specific audience, which empower Vaccine Asset Commercial teams​

- Provide strategic guidance and ad-hoc support to the Sanofi Commercial teams, and the I&A organization:

• Play an active role in the brand planning process by contributing to the commercial/brand strategy, via grounding it in insights from market research
• Keep up to date with innovative market research methodologies and vendors
• Partner with other support functions (e.g., forecasting, analytics, competitive intelligence) as necessary to provide integrated insights
• Foster strong agency partnerships to ensure insights are based on reliable, high-quality information and research has a seamless process flow

- Keep up to date with innovative market research methodologies and vendors

- Partner with other support functions (e.g., forecasting, analytics, competitive intelligence) as necessary to provide integrated insights

- Foster strong agency partnerships to ensure insights are based on reliable, high-quality information and research has a seamless process flow

- Specialize across a number of different therapy areas, collaborating with Leads in other brands to avoid duplication

- Take part in commercial meetings and proactively identify business questions that market research can address

- Present market research insights at Senior Leadership level

- Oversee market research projects to ensure high quality and valid of research:

• Have the confidence and experience to select the best vendor based on the business objectives
• Ensure all project follow relevant policies, including procurement, and SOPs
• Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development
• Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development
• Sign off on final fieldwork materials and final reports, ensuring input from all relevant stakeholders
• Develop engaging insights through innovative deliverables (e.g., avatar presentations)  that have a clear call to action for key stakeholders
• Lead and develop other market research team members as required

Education Requirements

• Bachelor’s degree required; advanced degree (MBA, MS, MD, PhD) preferred
  

Skills and Competencies

• A minimum of 7+ years of experience in pharmaceutical market research; equivalent combination of education (MBA / PhD) and / or relevant consulting experience may be considered
• Strong understanding of all types of market research methodologies, with experience of conducting both quantitative and qualitative market research from end-to-end, including strong quantitative analytical skills, data analysis and statistics
• Strong strategic thinking ability, with deep understanding of the life-sciences industry
• Demonstrated ability to drive to deadlines, balance competing priorities, and ensure high quality
• Experience leading and developing high functioning teams
• Experience across global, regional, local roles strongly preferred
• Knowledge and experience with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits) preferred
• Product launch experience preferred
• Experience working directly within or partnering with related functions including new product planning, marketing, value & access) preferred

Soft Skills

• Effectively and confidently communicate to various audiences, including senior leadership
• Synthesize complex ideas to simple
• Develop brand implications from market research findings, not just a summary of the data
• Strong learning agility and high degree of curiosity
• Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
• Strong work ethic and personal motivation
• Ability to think strategically in an ambiguous environment and flex and pivot as the business requires
• Demonstrated EQ and leadership skills