Omnichannel Manager - Specialty Care Iberia

About the job

Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.

Role Scope & Impact

GTMC organization aims for:

• Centralization of Go-to-Market excellence and operational tasks across Global Business Unit (GBUs).

• Standardizing best-in-class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global.

• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency and leveraging best.

• Establishing best-in-cost solutions by leveraging our bargain power with preferred suppliers established by Procurement.

As a member of Iberia Omnichannel Capabilities organization, Iberia Omnichannel manager will be accountable to:

• Definition of Omnichannel strategy based on brand imperatives, portfolio mix & GTM archetyping

• Localization of global campaign design and adaptation of global approaches to reflect Business Unit (BU) conditions, activating also innovative channels and implementation.

• Standardization of tactical omnichannel planning, include automated channel approach, content, engagement.

• Take agile decisions, ensuring customer centric approach and external perspective and taking the necessary thoughtful risks to balance the maximum satisfaction of our customers with the value added to Sanofi.

• Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the delivery of global and standard solutions, avoiding exceptions, but making sure that the specific and relevant needs of the BU are attended.

• Work closely with BU’s, Digital, Procurement and the other GTMC pillars’ local leaders, aligning priorities and acting always under One Sanofi spirit to deliver best-in-class and best-in-cost support to our businesses.

• Lead transformation in the ways of working locally within his / her BU including AI projects through change management implementation.

Main responsibilities:

• Work with brand teams to translate Customer engagement plans into Omnichannel journeys​.

• Run omnichannel activation: development & execution on relevant platforms coordinating with transversal team, in line with global standards, tools and processes.

• Act as Iberia Specialty Care omnichannel expert. Be the go-to person for understanding the technicalities and best practices of these channels, providing guidance to business partners to deliver best-in-class customer experiences.

• Driving BU change management for adoption of innovative / best-in-class practices and capabilities to maximize business impact and efficiency.​​

• Engage with I&A team to continuously analyze campaign performance and continuously optimize customer/content/channel plan.

• Transferring knowledge and insights gained from successful campaigns and best practices to One Sanofi commercial and cross-functional teams, fostering a culture of shared learning and continuous improvement.

• Engage cross functional teams within GTMc and BUs to support local campaign deployment, including Market Access and Medical, as needed.

About you

Work Experience:

• 5-10 years leading Omnichannel Marketing operations with digital expertise, working closely with marketing teams and proven experience in omnichannel activation for pharma.

• Strong execution skills with proven delivery of outstanding results.

• Omnichannel experience and expertise in Pharma, activating cross channel activities, customer journeys and digital channels with with existing omnichannel tools & projects proficiency (e.g SFMC, Magnolia, Jira, PowerBI).

• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT understanding and skills, proven impactful communication, presentation, persuasion, skills ability to work cross-functionally.

• Analytics skills to transform data into insights, drive to activate insights and operational excellence skills to ensure on-time and best in class execution

Skills and Competencies:

• You possess strong analytical skills and financial acumen, with the ability to prioritize effectively and make quality, agile decisions based on a data-driven mindset. You consistently over-achieve against set objectives, combining solid business understanding with decisive action to drive measurable business impact.

• You lead by example and walk the talk, role-modeling Play-To-Win principles and behaviors in everything you do. You demonstrate high drive, passion, and ambition for exceptional performance while continuously challenging the status quo. You have well-developed time management skills, mastering task prioritization and workload planning to consistently meet deadlines and achieve desired results.

• You have a proven track record of successfully delivering high performance in multicultural environments and matrix organizations, and you work effectively within cross-functional teams.

• You are a hands-on, results-driven professional with a strong sense of accountability, creativity, and initiative. You demonstrate high persistence and resilience, effective stress management, and learning agility, while thriving both independently and collaboratively, with a continuous improvement mindset and strong listening skills.

Why choose us? 

• Make your work count by supporting a company that brings life-changing treatments to millions — and is committed to doing right by patients, communities, and the planet. 

• Drive progress from within by helping simplify, scale, and modernize how a global biopharma business delivers smarter, faster, and more sustainably. 

• Support teams across science, medicine, and operations by building better systems, shaping bold strategies, and enabling innovation at speed. 

• Make an impact across borders and functions, collaborating with leaders to turn complex challenges into real-world solutions. 

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