Manager - HCP Campaign Operations

• Location: Bogotá, Colombia

• Grade: L2

• Hiring Manager: Team Lead - HCP Campaign Operations

About the job

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Manager - HCP Campaign Operations within our GTMC Team, you’ll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities:

• Support the markets during omnichannel journey design, execution, analysis and optimization (drive campaign performance analysis; optimize campaign analytics setting requirements [including data inflow])

• Evaluates the effectiveness of various promotion and marketing campaigns leveraging secondary data sources Marketing mix model / Promotion response model / ROI analysis; Impact of channel dynamics: Field Force/Multi-Channel Modelling (New Commercial Model)

• Coordinate campaign setup readiness with relevant stakeholders, incl. hub delivery teams for web, content and social media operations

• Design and optimize process governance campaigns allowing efficient marketing automation at scale

• Make business recommendations based on the data findings, create presentations to highlight recommendations and tell the story

• Coordinate end2end campaign process for simple to medium complex campaigns

• Identify major process inconsistencies and acts upon

• Orchestrate hub team workload and prioritization

• Ensure sharing and collecting knowledge across teams to establish a comprehensive cross-organizational overview

About you

• Experience: Previous experience in campaign management within the pharmaceutical sector, including hands-on experience with Salesforce Marketing Cloud (SFMC)

• Soft skills: Stakeholder management, good written and verbal communication skills and strong project management skills

• Technical skills: Knowledge of key SFMC capabilities (i.e. Audience Studio, Datorama, Interaction Studio, Journey Builder)

• Education: University degree level (Graduate degree, preferably in science)

• Languages: Advanced English level

Why choose us?

• Our people are responsible for managing their career. Sanofi posts all non-executive opportunities for our people.

• We give priority to internal candidates.

• Managers provide constructive feedback to all internal interviewed candidates.

• We embrace diversity to hire best talent.

• We expect managers to encourage career moves across the whole organization.

• A few practical tips:

  • Be sure to regularly update your Workday profile to simplify the application process.

  • Be aware of any applicable eligibility criteria in the country to which you are applying.

  • Before applying, inform your manager so they may support your career development goals.

PursueProgress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

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