Director, NA Omnichannel Analytics

Position Title:  Director, NA Omnichannel Analytics Lead

Grade Level: L4-1

Our Team:

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
• Free up capacity in marketing teams to focus on brand and content strategy
• Accelerate and standardize omnichannel operations processes
• Improve sharing of best practice
• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
• Realize efficiencies and economies of scale across the North America and Global marketing organizations

Job Description:

The Director, NA Omnichannel Analytics role is responsible for monitoring, analyzing, and communicating overall omnichannel performance in North America, providing timely, actionable insight to colleagues on the performance of campaigns, and identifying opportunities to enhance campaign effectiveness and channel performance.

Core responsibilities include but are not limited to:

• Manage a team of analytics resources to provide insights to omnichannel colleagues and brand marketing teams on the performance of Sanofi’s channels in North America
• Conduct data analytics to help colleagues understand the current performance of Sanofi’s campaigns
• Design, implement, and report on media testing, identifying key insights to improve marketing through Sanofi’s media channels
• Support the gathering and reporting of key performance indicators (KPIs), and conducting analysis to support media colleagues in identifying opportunities for performance improvement
• Design and develop reporting processes that provide analytics inputs to
• Support the onboarding and upskilling of North America and offshore colleagues
• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
• Contribute to knowledge sharing and upskilling programs
• Support the delivery of key transformation programs
• Drive excellent working relationships with agency and vendor partners
• Drive cultural change through the championing of an agile, customer-oriented mindset

Skills:

• Deep expertise in Machine Learning, Artificial Intelligence, Predictive Modelling, and other analytical techniques in a pharmaceutical marketing context
• Deep familiarity with the US media landscape
• Familiarity with current relevant regulations, how these impact web marketing strategies, and maintaining awareness of any relevant evolution in the regulatory landscape
• Deep knowledge and understanding of omnichannel marketing principles
• Understanding of general marketing tactics, processes, and requirements for execution of tactics
• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
• Excellent verbal and written communication skills
• Collaborative, high energy team player
• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

• Bachelor’s degree in computer science, statistics, mathematics, or equivalent experience
• 7+ years of experience of conducting data analytics using multiple programming languages (R, SAS, Python…)
• Proven experience scoping, conducting, and synthesizing analysis for senior, non-technical leadership
• Experience working in matrixed teams, collaborating cross-functionally
• Experience in working in a regulated industry, pharmaceutical industry preferred.