Director of Brand Content Lifecycle Strategy

Job Title: Director of Brand Content Lifecycle Strategy

About the Job

The Established Products team within the General Medicines business unit safeguards and drives the growth of Sanofi’s core brand product portfolio – essential therapeutics spanning insulin, oncology, cardiometabolic care, and more. These treatments form the backbone of the company and serve thousands of patients who rely on them for their health and well-being. Operating under a digital pureplay business model, this team prioritizes innovation and creativity, ensuring continuous advancement in how these critical products are delivered and experienced.

The Director of Brand Content Lifecycle Strategy plays a critical role in driving the efficiency, quality, and impact of content execution. This position focuses on creative agency management and enabling speed and agility in content creation, while ensuring alignment with business objectives, brand consistency, and compliance with regulatory requirements. The Director works closely with content strategy, regulatory and legal teams to streamline processes, establish best practices, and foster collaboration across departments.

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Content Creation Facilitation:

  • Lead initiatives to accelerate creative content development and ensure rapid, high-quality delivery of marketing materials across channels.

  • Develop standardized marketing workflows and processes to boost content agility, drive efficiency, and scale effectively across campaigns.

  • Ensure seamless integration between content strategy, creative execution, and compliance review processes.

• Medical, Legal and Regulatory (MLR) Strategy:

  • Develop, implement, and continuously refine best practices, templates, and guidelines to drive efficiency in content creation and approval.

  • Oversee and manage the end-to-end review and approval process, ensuring all marketing materials comply with regulatory requirements and brand standards.

  • Identify bottlenecks and inefficiencies in current processes and introduce solutions to improve speed without compromising quality or compliance.

  • Leverage technology, AI, and innovative tools to streamline content workflows, automate approval processes, and enhance overall content success.

• Cross-Functional Collaboration:

  • Act as a strategic partner to content strategists, creative leads, medical, legal, and regulatory teams to ensure alignment throughout the content lifecycle.

  • Collaborate with digital and operational teams to implement, execute, and operationalize content across platforms and channels.

  • Drive alignment between global and local teams to ensure consistency in messaging and content deployment.

• Performance Monitoring and Continuous Improvement:

  • Define and track key performance indicators (KPIs) to measure the effectiveness, speed, and compliance of content initiatives.

  • Conduct regular audits and analyses to identify areas for improvement, recommend strategic adjustments, and implement corrective actions.

  • Champion a data-driven approach to optimize content success and overall marketing performance.

• Project Management and Leadership:

  • Lead strategic brand content projects from conception to execution, ensuring timely delivery and alignment with broader organizational priorities.

  • Mentor and guide team members, fostering a culture of continuous improvement, innovation, and excellence in content execution.

  • Manage external vendors and partners to supplement internal capabilities and drive project success.

About You

Qualifications:

• Proven experience in content strategy, marketing operations, or project management within a regulated industry (pharmaceuticals, healthcare, etc.).

• Strong understanding of regulatory and compliance frameworks affecting content development and marketing.

• Exceptional organizational, leadership, and communication skills.

• Demonstrated ability to drive cross-functional collaboration and influence stakeholders at all levels.

• Proficiency in using content management systems (CMS), project management tools, and analytics platforms.

• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree preferred.

Key Attributes:

• Strategic thinker with a passion for driving brand excellence and continuous improvement.

• Detail-oriented with a focus on delivering high-quality, compliant content.

• Agile and adaptable, capable of managing multiple priorities in a fast-paced environment.

• Strong leadership presence with the ability to inspire and lead teams to success.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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