Director, Omnichannel Media

Job title: Director, Omnichannel Media

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrate innovation that accelerates brand marketing outcomes

• Free up capacity in marketing teams to focus on brand and content strategy

• Accelerate and standardize omnichannel operations processes

• Improve sharing of best practice

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

• Realize efficiencies and economies of scale across the North America and Global marketing organizations

The NA Omnichannel Media Lead role is a key player in the wider Web and Media Personalization Team. The lead oversees a team of Media experts, ensuring close collaboration with other channel colleagues to ensure a unified and innovative set of omnichannel capabilities is available for brand marketing campaigns.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Overseeing the media team, coordinating media strategy and buying for all of Sanofi’s brands in the US

• Providing input to individual brands’ marketing strategies and campaign plans, ensuring an effective, modern marketing journey for Sanofi’s customers across multiple channels

• Overseeing Sanofi’s media agencies, ensuring efficient and effective media buying on behalf of Sanofi

• Agreeing, measuring, monitoring, and reporting on metrics that measure the performance of Media channels

• Driving improved media execution processes, improving marketing performance against agreed metrics and targets

• Ensuring the sharing of best practice across brands

• Staying up-to-date on the latest innovations in the Media space, and advising on the integration of these capabilities where they align with Sanofi’s wider objectives

• Support the onboarding and upskilling of North America and offshore colleagues

• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities

• Collaborate proactively with OC Ops and other colleagues on improvements to day-to-day marketing operations processes

• Contribute to knowledge sharing and upskilling programs

• Support the delivery of key transformation programs

• Drive excellent working relationships with agency and vendor partners

• Drive cultural change through the championing of an agile, customer-oriented mindset

About You

Skills:

• The ideal candidate will have experience leading media operations at an agency or advertiser and will have demonstrated experience in building complex processes and new ways of working.

• 10 + years’ experience in paid media; agency and/or advertiser experience in either area preferred.  Pharma media experience, touching on a diverse set of conditions, disease states, and audiences (such as Consumer, HCP, Payer, etc.)

• Ability to track and manage large, complex initiatives requiring the input of multiple stakeholders.

• Ability to listen to and understand fully the needs of internal and external stakeholders and in turn develop thoughtful solutions.

• Demonstrated experience leading the onboarding, implementation, and upkeep of media and marketing tech platforms and tools

• Demonstrated direct team leadership experience, and experience leading indirect teams through influence.

• Annual Budgeting

• Vendor oversight and management

• Deep knowledge and understanding of omnichannel marketing principles

• Understanding of general marketing tactics, processes, and requirements for execution of tactics

• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment

• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization

• Excellent verbal and written communication skills

• Collaborative, high energy team player

• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

• Bachelor's degree in business, marketing, or technology, or equivalent experience 

• Minimum of 10 years’ experience in US Media, preferably at a large pharmaceutical organization

• In-depth understanding of industry trends

• Minimum 5+ years experience leading a large team (8 or more people)

• Demonstrated experience of managing a large Media budget ($15m+), driving value from agencies

• Stakeholder engagement across multiple functions 

• Story telling skills to communicate vision, and develop communications plan with clear and concise messages   

• Pharmaceutical and/ or vaccine experience preferred 

• Experience working in Agile team environment 

• Experience in working in a regulated industry 

• Experience managing external vendors 

• Proven ability to manage multiple high priority projects at once 

• Demonstrated ability to work in a complex, matrixed environment 

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. 

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