GenAI Content Powerhouse Lead

Job Title: GenAI Content Powerhouse Lead

About the Job

Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.

Key dimensions - Scope & Scale:
GTMC organization aims for:

• Centralization of Go-to-Market excellence and operational tasks across GBUs

• Standardizing best in class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global

• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency

GenAI Strategic context
We are reaching the end of a successful GenAI pilots phase - proving GenAI potential in terms of efficiency & effectiveness, and as a key enabler to reach Sanofi’s ambition for best-in-class customer engagement.

Following pilots’ output and learnings, we are now launching a new phase into commercial acceleration with GenAI, to upgrade our commercialization capabilities to best-in-class with GenAI and make Sanofi the leader in launches.

Our vision for the next phase is to leverage GenAI to elevate our commercial capabilities to the forefront of the industry. Here’s how we plan to achieve this:

• Deliver real-life value for business teams by deploying new GenAI-powered end-to-end model thanks to a “lighthouse” approach, starting with Dupixent US and Toujeo CSE followed by a rapid scale-up across other brands & markets

• Launch two GenAI delivery entities: (i) Content Powerhouse (hosted within GTMC Omichannel) acting as an “internal agency”, advising brands to direct requests to the best providers, including internal capabilities to deliver GenAI-powered content assets and (ii) GenAI Tech POD (hosted in Digital) delivering GenAI tech solutions (the POD is already operational and being reinforced to absorb scale-up needs)

This effort will be driven by a GenAI Transformation team (hosted in GTMC Omnichannel) to steer program and scale-up based on business needs.

As part of the GenAI Content Powerhouse, the GenAI Content Powerhouse Manager will be accountable to partner with brand teams to define business needs related to GenAI and drive delivery of GenAI enabled content with Powerhouse delivery team.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Act as business partners with brand x country with a focus per GBU to define business needs and identify how GenAI can support

• Set up collaborative GenAI enabled process between brand and Content Powerhouse to manage delivery of assets (generation or localization)

• Lead its implementation with brands team and Content powerhouse delivery team (content editor, graphic designers) to deliver high quality GenAI enabled content with streamlined process and adjust according to learnings and needs

• Drive change management towards more customer centric GenAI enabled content with streamlined and collaborative new ways of working

• Based on usage of GenAI tools of genAI Powerhouse team members and brand x country business needs, frame business requirements for tool development (new features)

• Define with GenAI Powerhouse Head and other manager Content Powerhouse operating model and evolution (eg RFP with vendor, internalization with SBO)

• Monitor KPIs and adjust accordingly

Ways of working:

• You will be a member of the GenAI Content Powerhouse Team within GTMC Omnichannel Operations

• You will build relationships of trust with country x brand cross-functional teams & leadership teams, as part of a GLocal co-construction model

• You will build strong partnership with GenAI team: GenAI Transformation team members, tech pods teams and Content Powerhouse team members sharing experience & good practices

About You

Work Experience:

• 10+ years in Marketing environment, familiar with Sanofi content strategy and partners ecosystem (external agencies, hub)

• Experience in business agile ways of working

• Experience in creative agency

Knowledge:

• Omnichannel management experience and expertise especially on digital assets (emailing, websites, SEO, social media)

• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven communication, presentation, persuasion, skills ability to work cross-functionally

• Deep content strategy expertise, including the ability to analyze market trends, customer behavior, and competitive landscapes

• Proficient in GenAI applications and tools and their applications to marketing content (e.g. Midjourney, ChatGPT, etc.)

Skills and Competencies:

• Business: Numerate and with good analytical skills; Ability to prioritize; Over achievement against set objectives; Ability to work on their own initiative and make quality decisions; Excellent interpersonal skills to communicate, present, persuade and argument among internal teams and partners

• Leadership and management: Engages others through active communication; Demonstrates a high level drive, passion and ambition for optimal results; Challenges the current market status quo; Develops fresh approaches in order to deliver results. Well-developed time management skills. The ability to prioritise tasks and plan own workloads to ensure deadlines are met

• Networking: Strong relationship builder; Seeks out new opportunities; Demonstrates Team Working and sharing of best practice. Experience of successfully leading projects, in multicultural environments and in a matrix organisation

Personal Characteristics:

• Accountability, creativity, initiative, stress management, quick learning, result orientation, ability to work on one’s own, continuous improvement, listening skills, empathy, to understand the needs of the different businesses within distinct geographies