CEE Zone Brand Lead

CCE Zone Brand Lead - Opella - Hybrid - Budapest or Warsaw

At Opella, we're building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like Magne B6®, Essentiale® or No-Spa® to help more people play an active role in their health. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Working together, we're focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.

Placed within the CEE Brand & Innovation Team, as CEE Zone Brand Lead, you will be responsible for leading and identifying the most profitable and relevant Magne B6 growth opportunities across Central and Eastern European zone.

Main responsibilities:

• Build CEE organization engagement for growing leading portfolio of Magne B6 brand.
• Role models Opella Leadership values and behaviours day to day and as a member of CEE B&I Leadership Team.
• Contributes to building managers of the future on his/her team and inspires growth across entire organization.
• Acts as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.
• Owns brand building (brand strategy - positioning and long-term plan, brand planning, communication & media strategy, innovation strategy) for the countries and brands in scope.
• Owns end-to-end brand activation along the consumers’ journey to enable them to take health in their hands.
• Owns creative development with agencies to elevate benchmarks for our communication and increase brand love.
• Provides inputs on Healthcare Professionals (HCP) engagement strategy and owns materials supporting the execution.
• Defines budget allocation and priorities for brands in scope and tracks A&P execution vs plan.
• Monitors and influences brand performance to ensure it meets category KPIs on Sales (sell-in/sell-out), profitability (BOI) and innovation (incremental sales).
• Anticipates and manages upsides and risks to ensure achievement of business targets.

About you

• University Degree - Business or Marketing Background.
• Strong marketing experience in recognized OTC/FMCG companies at country and/or Zone level with proven track record of stretch business growth and brand building (measures via share growth and brand equity growth).
• Strong track record in strategic & operational marketing as well as innovation
• Flair for creativity and building effective relationships with creative agencies
• Strong leadership skills (experienced in leading teams including direct report relationships, cross-functional teams as well as effective intercultural leadership acumen).
• Excellent people and communication skills, ability to operate and influence in a diverse and complex matrix environment, and ability to build sustainable social relationships within the organization and with external stakeholders.
• Experience in effective cross-functional engagement with e.g. Supply Chain, Industrial Development, Market Research, Medical and Regulatory.
• Experience in P&L management and accountability.
• International experience (experience working outside of own cultural environment / across multiple countries preferred).
• Fluent knowledge English. Other CEE language is a plus (i.e. Czech, Hungarian, Polish, Romanian or Ukrainian)

Our offer:

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully
• Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
• An attractive package of benefits, including company car
• Employee Assistance Program (mental health support, legal and financial consulting)
• Gender neutral paid parental leave as well as volunteer days.

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.  

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.  

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. 

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, gender identity or Veteran status.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

            #Sanofi

            #SanofiCareers

            #PursueProgress

#DiscoverExtraordinary

            #joinsanofi

            #careerswithpurpose

            #SBSBUDAPEST

            #LI-EUR 

            #LI-CHC

         #LI-ONSITE

         #LI-HYBRID

         #LI-REMOTE

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.