Associate Director, Consumer Marketing - US Rare Hematology

Job Title: Associate Director, Consumer Marketing - US Rare Hematology

About the Job

This role will drive consumer marketing efforts with the primary focus on rilzabrutinib. Rilzabrutinib is an innovative BTK inhibitor and a ‘pipeline in a pill’ with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder.

This position is based in Cambridge, MA and will report into Director of Consumer marketing for rare hematology.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• This individual will develop a thorough understanding of core patient needs from awareness, acquisition and through retention to inform and guide all aspects of patient engagement and will be responsible for creating core consumer messaging and creative campaigns.

• A strong partnership with multiple cross-functional teams and agencies to align promotional plans and strategies with brand objectives, goals, and budgets is a key piece of this role.

• This individual will also ensure that all important strategies are aligned with digital and media priorities such as search, display, social media channels among others.

• Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of consumer activities to drive desired behavior change.

• Partner with the consumer agency to develop core messaging and creative campaigns.

• Work closely with our pioneering patient support services and other agency partners to develop and execute consumer programs.

• Manage strategy of and day-to-day activities for patient ambassador programs.

• Work with market research to develop and execute research and measurement testing needed to develop programs and measure expected returns/success.

• Support the development and management of the consumer marketing budget.

• Demonstrated ability to work effectively with cross-functional groups which may include, HCP marketing, Global Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Life Cycle Management and Finance

About you:

• Bachelor’s degree and 5+ years’ experience in the pharmaceutical or biopharmaceutical industries.

• Prior US launch experience is strong desired.

• Fostering strong cross-functional bonds, building consensus with strong bias towards action.

• Experience in competitive markets (such as oncology, hemophilia and immunology disease states like dermatology, respiratory, rheumatology etc.) is strongly desired.

• Leadership – skills to envision, engage, enable, and execute. 

• Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies. Creatively partners to find solutions.

• Agency management.

• Regulatory review experience.

• Demonstrates solution-oriented approach and proficient problem-solving skills.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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