Director, US Consumer Marketing Atopic Dermatitis

Job Title: Director, US Consumer Marketing Atopic Dermatitis

Sanofi Specialty Care focuses on complex disease areas where there is a significant unmet need with the goal of developing and delivering best-in-category treatments.  Dupixent is a significant growth driver for Sanofi.

Dupixent is a monoclonal antibody targeting Type 2 inflammatory diseases by blocking IL 4 and IL 13 cytokines.  These cytokines play a key role in many atopic and allergic diseases such as Atopic Dermatitis (AD), Asthma, Nasal Polyps, Eosinophilic Esophagitis (EoE), and other dermatologic and respiratory diseases.  Dupixent was approved in March 2017 for the treatment of adults with moderate to severe AD and received a second approval for adolescents with AD in March 2019.  Additionally, Dupixent recently received approval for COPD in 2024.  The Dermatology and Respiratory indications serve as anchors for this product which is referred to as a “pipeline in a product”, due to the many indications that are approved or are being studied.

The Director, US Consumer Marketing AD will be responsible for leading the development, execution and measurement of key marketing strategies and tactics, with a focus on the video space, to support the AD business on behalf of patients.

The Director, US Consumer Marketing AD will develop a thorough understanding of core patient needs to inform and guide the overall creative and messaging strategy for the AD business within the Dermatology franchise. This role will design, execute, and monitor consumer branded promotional programs, such as TV/OLV, in-office advertising, etc, and ensure close partnership and alignment with the AD digital marketing lead and broader portfolio priorities. It is critical for this position to take a lead role in translating and sharing performance/metrics for video and overall DTC promotional efforts with a keen eye on developing cohesive and comprehensive narratives that highlight strengths and opportunity areas on an ongoing basis. This role will also lead in driving innovation and prioritization for overall DTC video promotion, with a focus on leveraging new ways of working in the media and creative execution space, fostering a nimble test-and-learn approach and determining a pathway to leveraging AI and other innovative solutions to not just grow the AD business, but to also do so in a way that is cost-effective and with speed to market. The position will be based in Cambridge, Massachusetts and will report the Head of DTC Marketing for the Dermatology Franchise.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:  

• Lead the AD creative campaign and messaging strategy for US Dupixent Consumer marketing team, ensuring alignment to the overall Dermatology and brand franchise strategy to drive sustainable sales growth and profitability. Partner with the AD digital lead to ensure a comprehensive campaign and messaging effort that reflects and supports how our target patient learns and consumes disease state and treatment information.

• Co-lead AD promotional efforts with the DERM Director of Digital Strategy to ensure a patient first approach to strategy and messaging across ALL platforms. Manage and partner with the consumer agencies and outside vendors to develop strategies, deliver tactics, and clear measurement plans

• Work closely with the media team and agencies to develop and manage significant budgets and closely monitor performance, ensuring cost effective delivery of all programs

• Partner with the market research team to lead traditional qualitative and quantitative research, to uncover new insights, claims, messaging, creative campaigns, and measurement. Closely partner with regulatory and medical leads to drive compelling and compliant claims and messages

• Liaise with PSS, Corporate Affairs, respiratory, and other cross-functional partners to ensure consumer strategy is pulled-through all channels

• Identify opportunities to bring the patient voice to field trainings and HCP engagements

• Work effectively within the established corporate and industry compliance guidelines. Demonstrated ability to work effectively with cross-functional groups which may include Marketing, Global Marketing, Sales, Medical Affairs, Market Research, and Finance. Close collaboration with alliance co-promote partners

• Comply with all forms of legal and statutory regulation within domain of responsibility, including compliance with applicable SOPs, industry codes of practice and best practices and actively support and promote a compliance culture and safe environment throughout the organization

• Travel: Ability to travel approximately 30% of the time.

About You

Minimum Qualifications:

• Bachelor’s degree

• 7-8+ years’ experience in the pharmaceutical or biopharmaceutical industries

• 3+ years of Consumer Marketing or Agency experience

Key Capabilities:

• DTC campaign development & omni-channel execution

• Analytical proficiency to measure performance of strategy and tactics

• Consumer segmentation, messaging, positioning and implementation strategies

• Consumer strategic and tactical development, short/long term budget & forecasting

• Drive alignment with internal and alliance stakeholders

• Strong project management skills

• Excellent organizational, interpersonal, communication, and presentation skills

• Experience managing an advertising agency and related budgets

• Passionate, confident, articulate, and comfortable in a team environment

Behavioral Competencies:

• Leadership – skills to envision, engage, enable, and execute. 

• Takes action, instead of waiting to be told what to do.

• Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies.

• Creatively partners to find solutions.

• Act for change – embraces change and ambiguity. 

• Initiates new & improved ways of working. 

• Driver mentality – willing to roll up sleeves to get things done.

• Active curiosity – always interested in exploring new insights to inform decisions.

• Develop people – takes responsibility for oneself and others in anticipation of future business needs.

Preferred Qualifications:

• MBA or other advanced degree

• Experience working in a Joint Venture/Alliance

• Consumer marketing, launch experience

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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