Director, US Marketing for Sarclisa

Job Title: Director of US Marketing for SARCLSA

Location: Cambridge, MA

About the job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Job Overview:

The US Marketing Director for SARCLISA (isatuximab) non-personal and omnichannel marketing will lead the optimization of marketing strategies and tactics across various channel opportunities. Areas of focus includes non-personal promotions, optimization of Turing with the field teams, and continuous advancement of omnichannel capabilities. This role requires a marketer with an understanding of the US oncology market and provides an opportunity to engage with diverse customer types that include healthcare providers, key account stakeholders, and patients. Candidate should be proficient in data analytics to measure impact of strategies, tactics, and develop areas of focus as needed.

This role would report to the US Brand Lead and is based in Cambridge, MA.

Main Responsibilities:

Customer Engagement Planning: Activate integrated customer engagement campaigns that align with brand objectives and enhance customer satisfaction.

Cross-Channel Integration: Partner with cross-functional teams to design and deliver customer engagement programs across multiple channels, including non-personal, sales, peer-2-peer, and other customer-facing avenues.

Data Analytics: Utilize data analytics to measure the effectiveness of marketing strategies and campaigns, optimize customer engagement opportunities, and provide actionable insights for continuous improvement.

Collaboration: Work closely with a variety of cross-functional teams and external agencies to ensure cohesive and integrated marketing efforts.

Innovation: Stay abreast of industry trends and emerging technologies to drive innovation in omnichannel marketing practices.

Compliance: Ensure all marketing activities comply with regulatory requirements and company policies.

About You

Basic Requirements & Qualifications:

• Bachelor’s degree and minimum 5+ years in marketing, with at least 3 years in the pharmaceutical or biotech industry, preferably in oncology.
• Experience managing external vendors and effective budget management.
• Strong executional and analytical skills.
• Excellent communication and people skills.
• Ability to manage multiple projects and work in a demanding environment.
• Knowledge of regulatory requirements in the pharmaceutical industry.
• Detail-oriented self-starter capable of owning initiatives from beginning to end.

Preferred Qualifications:

• MBA or Master’s degree
• Hematology and/or Oncology experience
• Launch experience

Why Choose Us

#GD-SG ​
#LI-GZ

#LI-Onsite

#vhd