Senior Director, Global Marketing Fitusiran

Job Title: Senior Director, Global Marketing Fitusiran

About the Job

The Senior Director, Global Marketing Fitusiran will be responsible for the development and execution of global marketing initiatives to support the commercialization of fitusiran for the treatment of moderate to severe Hemophilia A or B, with and without inhibitors. 

This role will be highly cross functional and will have direct interface with global brand team, senior leadership, affiliate marketing, agency partners and all relevant internal Cross-Functional Team Members.

The position requires a highly motivated individual who is able to work independently, with a strong execution focus and a global mindset. This role will be based in Cambridge and will report into the Global Brand Lead for fitusiran.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Develop and execute a global HCP marketing strategy for fitusiran

• Base strategies on customer insights and align with product positioning, overall strategies, and goals.

• Develop effective, clinically supported communication strategies in collaboration with cross-functional partners and country teams.

• Develop core messaging and creative campaigns.

• Lead the development, approval, and implementation of HCP marketing tactics across various channels

• Lead and execute HCP commercial advisory boards

• Manage key global thought leader influence and centers of excellence mapping strategy, KOL mapping, KOL engagement plan & execution

• Lead Marketing Council. Work closely with regional/country teams to ensure consistent global messaging and effective local implementation.

• Develop and track key performance indicators (KPIs) for marketing initiatives.

• Adapt marketing strategies and tactics based on new data, market changes, customer feedback and the effectiveness of marketing campaigns.

• Ensure promotional activities are in compliance with guidelines and regulations.

About You

• A seasoned and well-rounded leader with at least 10 years of demonstrated success in a variety of commercial roles of progressively greater scope and responsibility

• Demonstrated ability to understand and anticipate customer needs

• Demonstrated success working collaboratively across functions, cultures, and countries

• Experience managing an advertising agency and related budgets

• Ability to interact widely and effectively within the company

• Excellent organizational, interpersonal, and communication skills.

• Strategic thinking and prioritizing capacity

• Strong project management skills

• Ability to cooperate transversally

• Customer focus

• Results driven with a strength in transversal cooperation and a strong influencer. 

• Embodies the play to win mindset

• Team-oriented

• High level of Interpersonal and communication skills

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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