Senior Product Manager, Account Engagement Marketing, US Rare Diseases

Job Title: Senior Product Manager, Account Engagement Marketing, US Rare Diseases

About the Job

We are seeking a dynamic and strategic Senior Product Manager to lead congress strategy, execution, and KOL engagement across Sanofi’s US 1Rare Disease organization. Our best-in-class rare disease portfolio spans 7 marketed products across 5 therapeutic areas, and 3 potential launches in the next 3 years. This role will be instrumental in shaping our presence at key congresses, ensuring seamless cross-functional collaboration, and developing best-in-class engagement strategies with Key Opinion Leaders (KOLs).

This individual will create the infrastructure for impactful congress participation and KOL relationships and driving digital pull-through to maximize engagement and visibility.

The ideal candidate thrives in a fast-paced environment, proactively identifies industry-changing best practices, and works cross-functionally to align Commercial, Medical, Legal, Regulatory, and Global towards a successful “One Sanofi” approach to the customer. As part of a “solutions-first” account-based sales model, this role will support efforts targeting healthcare providers (HCPs), APPs, and key stakeholders within the account.

This position will report to the Head of Account Marketing, US Rare Disease, and will be based in Cambridge, MA. It requires in-office presence at least 3 days per week to facilitate collaboration and execution.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Congress Strategy & Execution

  • Lead the development and execution of the national congress strategy, ensuring alignment with commercial and medical objectives.

  • Market development at key congresses and events for launches.

  • Oversee congress presence, including booth strategy, sponsorships, speaker presentations and symposia, and digital pull-through.

  • Work collaboratively with Sales and Marketing leadership to set the regional congress strategy and support their execution.

  • Partner with Medical Affairs and Global to optimize the cross-functional “One Sanofi” presence at congresses, e.g. scientific exchange, KOL engagement, and insight generation.

  • Ensure operational excellence in congress planning, logistics, and execution.

• KOL Engagement & Infrastructure Development

  • Build and execute a structured KOL engagement strategy, developing deep relationships with key external experts in the rare disease space.

  • Collaborate cross-functionally with Medical Affairs, Marketing, and Sales to align KOL touchpoints across the organization.

  • Develop innovative approaches to KOL digital engagement and congress follow-up, including optimizations with AI.

  • Establish best practices for KOL tracking, insights gathering, and impact measurement.

• Digital & Industry Innovation

  • Drive digital pull-through strategies that enhance engagement before, during, and after congresses, while connecting personal and non-personal promotion touchpoints to the overall 1Rare Digital Ecosystem.

  • Stay ahead of industry trends and emerging best practices in congress execution and KOL engagement.

  • Identify and implement new technologies, platforms, and methodologies to elevate engagement effectiveness.

• Cross-Functional Collaboration

  • Act as the primary liaison between Commercial, Medical affairs, and Sales teams to ensure seamless congress execution and KOL engagement at both the national and regional levels.

  • Support the key account manager-based sales team, ensuring congress learnings translate into meaningful customer interactions.

  • Lead internal alignment on congress strategy, messaging, and post-event execution.

• National Congress Budget Management & Dynamic Resource Allocation

  • Develop and manage budgets for national congresses and KOL engagement, ensuring resources are allocated effectively.

  • Monitor financial performance and optimize spend for maximum impact.

  • Work with vendors and partners to ensure cost-effective solutions while maintaining high-quality execution.

• Content Development & Communication

  • Self-motivated, independent thinker with a proven ability to develop high-quality, impactful content for national conferences.

  • Creation of impactful content and assets for regional congress presence in partnership with the Sales team.

  • Strong project management skills with the ability to manage multiple content development projects simultaneously while meeting tight deadlines.

  • Exceptional communication and presentation skills, with the ability to translate complex clinical data into clear, engaging messages for HCPs, APPs, GCs, and other congress attendees.

  • Experience working cross-functionally to ensure alignment with key internal and external stakeholders.

  • Ability to lead external agencies in the development of conference materials and ensure high standards of quality and brand consistency.

  • Strong attention to detail, ensuring accuracy and compliance with industry regulations in all conference content.

  • Comfortable working in a fast-paced environment and managing content for multiple high-profile conferences throughout the year.

About You

Qualifications & Experience:

• 3+ years of experience in pharmaceutical marketing, product management, or congress strategy (rare disease experience preferred).

• Proven success in KOL engagement and congress execution within a commercial or medical affairs function.

• Strong understanding of key account management sales models and HCP engagement strategies.

• Demonstrated ability to work cross-functionally with commercial, medical, and sales teams.

• Experience developing digital pull-through and engagement strategies for congresses.

• Strong project management and operational skills, with the ability to execute flawlessly.

• Strategic thinker with a passion for identifying industry-changing best practices.

• Ability to travel as needed for congresses and KOL engagements.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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