Senior Customer & Brand Excellence Lead (PRIO Brands)

30 % of travel expected

About the Job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

This is a dual role, each of the five Senior Customer & Brand Excellence Leads will operate in a matrix as Business Partner to multiple Global Brand Teams (GBTs) and Capability Lead, across Sanofi business, in a specific capability area, e.g. brand and customer engagement planning, customer & patient journey planning, customer experience activation

Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

As part of GTMC, the vision of the Launch and Marketing Excellence (LEX/MEX) pillar is the establishment a new Sanofi wide Launch excellence cross functional framework, ensuring excellence in Medico Marketing fundamentals and upskilling the Medico Marketing teams with cutting edge new technologies, capabilities and ways of working. The LEX/MEX will not only be a center for expertise and though leaders but also an important support to execute on those best in class capabilities. ​

Key dimensions - Scope & Scale:

The GTMC organization aims for:

• Establishing Best in Class Launch capabilities to win in the B12 launches, while ensuring excellence in execution in Medico-Marketing fundamentals.
• Centralization of Go-to-Market excellence and operational tasks across GBUs.
• Standardizing best in class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global.
• Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency.
• Provide though leadership regarding Modern Marketing and New commercial models in Pharma and beyond
• Drive continuous improvement for Commercialization excellence across GBU.

Accountabilities

As Senior Brand & Customer Excellence Lead, you would have a dual Global Brand Team (GBT) Business Partner role + Capability Lead for Patient Experience Journeys

As Patient Experience Capability Lead

• Partner with and guide relevant agency partners to codify and embed a best in class fit for the future patient journey mapping approach.
• Become the ONE Sanofi approach to patient experience journey mapping across all former GBUs and all functions across all lifecycle stages, from early development to commercialization
• Be data driven  Enable patient experience journeys to be living documents that are a critical ‘daily’ tool to inform both strategic and tactical brand choices
• In partnership with agency partners this will require engaging key stakeholders (including R&D, & x-functional Global brand teams)  as ‘co-creators’ to ensure that the final output is not only BIC but fit for purpose both now and in the future Leveraging both internal and external best practice 
• Raising the bar on how data is leveraged to fuel the journeys (from data analytics to AI powered technology)
• Codifying and piloting an approach to get to a practical and powerful solution
• Creating simple and user friendly guidance to support teams in embedding the use of experience journeys across the entire brand planning (and ‘daily’ brand management)  process 
• Building a communications/embedding plan to ensure people fully understand the power of experience journeys, are motivated to use then and have the know how to do so brilliantly

Develop and/or improve processes (within the assigned capability area) to drive customer and brand excellence across the business:

• Brand and Customer Engagement Planning Capability Lead provide a consistent (X-GBU, geographies and franchise) and simple approach to brand and customer engagement planning, rooted in Winning Choices, that delivers best in class plans that will accelerate brand growth
• Customer and Patient Journey Planning Capability Lead will provide best in class, brand agnostic customer and patient journeys to inform winning portfolio and brand strategy development
• Customer Experience Activation Capability Lead will provide a consistent (X-GBU, geographies and franchise) and simple model to execute, measure and optimise customer centric activation in line with brand and customer engagement plans

As GBT Business Partner

Ensure that customer and brand capability initiatives are fit for purpose and have the maximum and intended impact (within the assigned GBTs)

Main Responsibilities

• Engage with GBT’s to understand capability gaps and ensure that any new customer and brand capability initiatives are fit for purpose
• Support GBTs to embed new customer and brand capability initiatives using a live action approach
• Contribute to thought leadership across all aspects of Commercialization performance cross GBU
• Operate at a strategic and an operational level.
• Identify capabilities gaps and establish a roadmap accordingly.
• Ensure strong collaboration, co-creation and strategic alignment across functions (Medical, Market Access (MA), Manufacturing & Supply (M&S)…) and GTMC
• Ensure strong collaboration with the Launch Readiness team to ensure strategic consistency in the life cycle of the brand and upskilling while capturing continuous improvement feedback.
• Define and codify leading practices into fundamentals to be delivered through the academy towards best in class capabilities.
• Conduct continuous external benchmarking for continuous improvement.
• Define and own new MEX standards, processes, cross functionally, ensuring consistency across GBUs, brands, and geographies.
• Assess and prioritize capability gaps and new technologies needs to enhance capabilities towards pharmaceutical leading practices.
• Ensure harmonization and standardization among GBT and best/learning practice sharing.
• Provide Commercialization thought leadership for specific programs and be able to contextualize relevant and specific GBU thinking where relevant.
• Be a renowned and credible ‘go-to’ expert at all levels, coaching and sharing knowledge when and where required.

Ways of working

• You will foster strategic alignment and close collaboration between cross-functional teams (R&D, Launch Readiness Reviews (LRR), M&S, Marketing, Medical, GTMC, Corporate affairs, Digital, Strategy…) and drive structured ways of working between teams to provide maximum value and efficiency to business teams.
• You will establish standards across GBUs, brands and countries to deliver the new established LEX framework as true partner in enabling business growth.
• You will work really closely with the Launch Readiness team, MedicoMarketing fundamentals and capability team to ensure E2E business continuity.

About you

Work Experience:

• 15+ years in cross functional leadership of Commercial Operations, marketing expertise
• 2+ years of global experience
• 2+ years of local experience
• In-depth understanding of pharmaceutical industry
• Experienced in leading by influence and drive in matrix driven project teams/organizations.
• Agile mindset and practice: ensure the correct pace of the acceleration being outcome goal oriented.
• Ability to leverage networks, to develop people, coach & give feedback, empower people.
• Ability to lead change while achieving business goals & objectives, act for change - Challenge the status quo. Be persistent and resilient.

Knowledge:

• Commercial expertise
• Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven communication, presentation, persuasion, skills ability to work and influence cross-functionally.

Skills and Competencies:

• Strategic Thinking: Makes decisions by analyzing current and future scenarios. Disrupts the status quo with innovation, develops new approaches in order to deliver results while remaining pragmatic and focused on priorities.
• Relationship and Influence: Inspires trust through empathy and authenticity. Empowers and recognizes others to create powerful and trusted relationships while challenging the status quo. Effective stakeholder management.
• Passion for transformation and coaching; a strong desire and curiosity to continuously learn and improve self and others. Passionate about helping Marketers to do their ‘day jobs’ better and committed to improving business performance.
• Personal Characteristics: Accountability, innovation, creativity, initiative, stress management, fast learner, result orientation, ability to work on one’s own continuous improvement; listening skills, co-creating with the different teams, GBUs and with key geographies.

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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