Brand Activator, VN

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands

This position will directly report to ASEA Zone Brand Lead for Lactacyd

Key Accountabilities

• Achieve annual sales, profitability and market share target through strong execution of marketing programs for Lactacyd brand in Vietnam - a leading feminine wash and baby wash brand today with ambition to become a holistic skin health brand tommorrow

• Contributing to building 5-year brand strategy, providing local market contexts, consumer insights and implications through deep situational analysis.

• Development & execution of end-to-end activation, including consumer campaigns, always on social and commercial plans

• Manage media planning and execution and ensure the maximum output of investment

• Work with CMI to identify consumer / shopper’ insights that should be embedded in Brand activation plans.

• Analyze market trends and activation results to propose action plans to maximize growth.

• Oversee project management to ensure successful and timely completion through cross-functional coordination and communication

• Work with multiple stakeholders: Sales team (on & offline), Trade marketing, product development, regulatory team, quality team, medial affairs team, SCM, Procurement, Zone stakeholders

• Lead ad hoc strategic projects that contributes to brand growth in short & long term.

• Management of day-to-day marketing operation and A&P budget
  

About you

Education:

• University degree or above (major in business or marketing related subject is desirable)

Experience & Knowledge:

• Require at least 8 years of experience in FMCG marketing within a renowned multinational company

• Experience of a new product launch

• Brand/Product management experience in personal care category

• Project management experience with regional and global stakeholders

• Experience of managing external agencies

Core Competencies & Skills:

Challenger mindset to break the status quo

• Ability to work with minimal supervision with problem solving skills

• Executional excellence and leadership in driving brand growth

• Strong analytical thinking, action planning and organizing

• Strategic thinking, creativity and problem-solving

• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners

• Ability to be flexible and adapt quickly to changing strategies and priorities

• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations